The Voice of a Writer Essays

The Voice of a Writer Essays The Voice of a Writer Essay The Voice of a Writer Essay My style of composing is a delineation of my manner of thinking. When perusing something Vive composed, while it might take you for a spell to get past everything, contains relaxation of my life, mocking remarks, and by and large a protracted start. These angles bring a tad bit of myself into my composition, which makes a general veritable tone that integrates everything. My family is excessively ridiculous, breaking Jokes day and night. That condition growing up formed my character, henceforth, impacts my style of composing. I utilize mockery to not just put some of myself into my composition, yet additionally to give an individual vibe to the words, making them progressively relatable and conceivable. As Allan Sloan stated, l talk that way, so I compose that way. In spite of the fact that, my mockery may not move too on paper as it would face to face, I attempt to keep all that I type on the console, or scrawl down on a bit of paper with the expectation of the peruser thinking, MIPS, that is something Emily would state. Perusing a paper of my mine is what might be compared to having an up close and personal discussion with me, since who I am as an author is equivalent to who am I as an individual. Fundamentally, I like to have a feeling of life in what I compose, and these exact attributes make the veritable tone, basic for a decent work of composing. Individual contacts in a bit of composing, to me, are one of the key segments to making a fruitful portrayal of your musings, regardless of the impact you re attempting to accomplish. Influential, enlightening, intelligent, all need feeling to be fruitful in catching the perusers eye. Regardless of whether youre attempting to convince your mother to release you to the motion pictures or get a man strolling down the road to stop and read your article about governmental issues, you need a degree of poignancy, request to the perusers feelings, to genuinely pick up their advantage and prevail upon them. The statement, My thoughts as a rule come not at my work area composing however amidst living. As told by Nanas In is a figurative portrayal of how I utilize my background to Justify my contemplations. At the point when you can interest someones feelings, you make a degree of better comprehension for the peruser. At the point when you read my composition, youll notice Ill reference past encounters, individuals I know, individual choices, and so forth. All since it makes a conversational tone. Its like a brief look into my life that others can peruse and consider a comparative circumstance that has happened to them. At the point when you can identify with somebody, it makes the errand of being guaranteed the peruser comprehends your focuses a lot simpler. Regardless of whether the peruser doesnt concur with what youre saying, they can regard your considerations. I see my composition as an inventive procedure, one in which I typically experience as I go. Joan Doing said all that needed to be said in his statement l compose totally to discover what Im thinking, what Im taking a gander at, what I see and what it closeness. which is an away from of myself while composing. My composing is my Test path AT assembling my tongues, ten dominant part AT need I compose Is a really precise portrayal of my manner of thinking. A great deal of times, I compose a whole piece before I experience and read it. I compose before I even allow myself to consider it in such a case that I do, I will lose the idea and be starting over from the beginning. As Im composing this now, I dont know whether it bodes well, is applicable to what I ought to depict, or in the event that it even has a sort o. My musings are formed through my composition, and my creation is the aftereffect of finding what my significance is. The two above pictures go connected at the hip, however such that the two of them speak to various bits of my creative cycle. Returning to the possibility that my composing is a reflection of my contemplations, my brain while Im composing is continually tossing thoughts, words, ND sentences to me which I record along these lines, thusly, my composing will in general get really long. While length of an article is a significant segment, I accept that amount isn't to be mistaken for quality. My psyche gets so wrapped up now and again on one specific subject that occasionally I invest an excess of energy in one theme and make a more unfortunate Showing on different focuses I need to get over. Coordinated expositions are likely perhaps the greatest test, the run of the mill style youll see is long, elucidating initial barely any sections, however the last passage might be just a couple of sentences, in some cases its as awful as to not have an end. This is one of the defects my composing has, and these photos delineate that: my demeanor toward the start of composing resembles that of the main picture, yet my appearance as time runs low and I surge Just to complete, well Im sure you can assemble from the stepping stool. To completely comprehend anything requires a degree of assessment, now and again in any event, diving as deep as to self-investigation. Before I composed up this end, I revisited and read the three some-odd pages I had conspired up, breaking down my investigation of myself. Furthermore, what I finished up is very stunning: I have continued to order myself as an essayist. Vive consistently thought about composing my best subject, and in doing this paper, Vive come to comprehend the basics of the subject I for one exceed expectations at, making the future works that vastly improved in light of the fact that bringing up the key segments exhibit what makes my composing genuinely mine, and at last myself as an individual. The general subject of my composing is character: my one of a kind characteristics being depicted through words some of the time indiscreetly tossed on a page while containing explicit elaborate characteristics, for example, long unmistakable beginnings followed by short and uneven ends (other than this one obviously).

Free Essays on Hate Crimes

The worlds’ greatest adversary today is the word â€Å"hate† and the individuals who utilize the term. When talking about the cruel word, â€Å"hate†, one discusses how we despise various things others do, for example, what religion one practices, what race another is, the sexual inclinations another preferences, on the off chance that one is handicapped in any capacity, or simply the way another looks. These things are the reason the world has next to no harmony with in it. These things are the reason the United States’ crime percentage is so high. Abhor makes individuals do idiotic and rough things. Wrongdoing in any capacity whatsoever is brutality to the point that individuals get injured genuinely and additionally intellectually. Brutality like this solitary motivations others to fight back and the before one knows it is a hard and fast war. Loathe wrongdoings are a major issue on the planet, however in the United States, it is to my conclusion to be the most exceedingly awful. How awful is detest wrongdoing in America? All things considered, the appropriate response remains in the FBI reports and different organizations the nation over. In the United States alone, in 1994 there were 5,853 detest wrongdoings that were recorded (www.fbi.gov/ucr/hatecm.html). Just in Texas in the time of 1995, there were more than 300 despise wrongdoings that were accounted for to various offices (www.adl.org/presrele/hatecr_51/2604_51.html). The aggregate for the United States simultaneously in 1995 was 7,947, up by 2,095 from an entire year prior (www.fbi.gov/ucr/hatecrm.html). That by itself isn't acceptable. Consider it, up by more than 2,000 additional wrongdoings inside a year. On the off chance that we separated it into certain classes like by race, at that point the counter - white episodes are at 6,706 aggregate; in religion, hostile to - Jewish is at 1,500: and in the sexual direction, against - male homosexuality is at 1,256 in the time of 1996 (www.civilrights.org /lcef/hcpc/details/table4a.html). Harmony will likely not exists any longer. The solid nation we are today will before long transform into the most fragile nation ever. What sorts of detest wrongdoings are start dedicated on the planet today? A wide range of wrongdoing like violations against pe... Free Essays on Hate Crimes Free Essays on Hate Crimes Wrongdoing is awful, easy. White on white, dark on dark, white on dark, other on other, it is all illicit. Wrongdoing is wrongdoing, a homicide is a homicide regardless of your point of view. â€Å"Hate† is a famous term utilized nowadays to improve certain wrongdoings, activity, or discourse. Detest is an inclination or thought you have toward a person or thing, like some other feeling, yet it is the main feeling used to mark violations. Despise wrongdoing marking is fundamentally thought control performed by the United States Government. It isn't right and should stop right away. Who is to state one can't think or feel a specific route about anything. Loathe ,for this situation the intention, is the motivation behind why an individual carries out a wrongdoing. The intention is once in a while even utilized while rebuffing a crook, just the demonstration itself is taken a gander at. â€Å"Even in the event that it is conceivable to decide the attitude in which a wrongdoing is submitted, is it suitable in a free society for the legislature to rebuff individuals for their internal inspirations, [or] feelings?† (Barbara Dority). At the point when a court chooses to mark a wrongdoing with â€Å"hate† they are truly abusing against the criminal’s individual character. The courts, in all the truth, shouldn't do this as per precidents set in our legislatures history. The First Amendment unmistakably states the right to speak freely of discourse. With discourse should likewise come idea. The one in particular who can say why an individual did an activity is simply the individual. In setting, wrongdoing is a gross infringement of the law and detest is threatening emotions towards a person or thing. Together, despise wrongdoing, is any of different violations (as ambush or destruction of property) when persuaded my antagonistic vibe toward the casualty as an individual from a gathering (Marriam-Webster). The feeling of loathe is the same than some other feeling, for example, eagerness, desire, or envy. For example, a white male individual from the Ku Klux Klan shoots and slaughters a dark man and his better half. Additionally a white man discovers his significant other in bed with another man and shoots a... Free Essays on Hate Crimes The worlds’ greatest foe today is the word â€Å"hate† and the individuals who utilize the term. When discussing the unforgiving word, â€Å"hate†, one talks about how we loathe various things others do, for example, what religion one practices, what race another is, the sexual inclinations another preferences, on the off chance that one is debilitated in any capacity, or simply the way another looks. These things are the reason the world has next to no harmony with in it. These things are the reason the United States’ crime percentage is so high. Abhor makes individuals do idiotic and brutal things. Wrongdoing in any capacity whatsoever is brutality to the point that individuals get injured genuinely or potentially intellectually. Brutality like this lone purposes others to fight back and the before one knows it is a full scale war. Detest wrongdoings are a major issue on the planet, yet in the United States, it is to my assessment to be the most noticeab ly terrible. How awful is despise wrongdoing in America? All things considered, the appropriate response remains in the FBI reports and different organizations the nation over. In the United States alone, in 1994 there were 5,853 despise wrongdoings that were recorded (www.fbi.gov/ucr/hatecm.html). Just in Texas in the time of 1995, there were more than 300 abhor wrongdoings that were accounted for to various organizations (www.adl.org/presrele/hatecr_51/2604_51.html). The aggregate for the United States simultaneously in 1995 was 7,947, up by 2,095 from an entire year prior (www.fbi.gov/ucr/hatecrm.html). That by itself isn't acceptable. Consider it, up by more than 2,000 additional wrongdoings inside a year. On the off chance that we separated it into certain classes like by race, at that point the counter - white episodes are at 6,706 aggregate; in religion, hostile to - Jewish is at 1,500: and in the sexual direction, against - male homosexuality is at 1,256 in the time of 1996 (www.civilrigh ts.org/lcef/hcpc/details/table4a.html). Harmony will most likely not exists any longer. The solid nation we are today will before long transform into the most vulnerable nation ever. What kinds of detest wrongdoings are start dedicated on the planet today? A wide range of wrongdoing like violations against pe...

Educational Technology in small state countries The Maldives

Presentation This paper is planned for talking about the reception of instructive innovations in such a nation as the Maldives. It is important to concentrate on the geographic, segment, and monetary characteristics of this state. Moreover, much consideration ought to be paid to the strategies on data and correspondence advances (ICTs). Furthermore, one ought to comprehend the difficulties that they face while building up ICT.Advertising We will compose a custom report test on Educational Technology in little state nations: The Maldives explicitly for you for just $16.05 $11/page Learn More One can contend that the arrangement producers of this nation welcome the job of ITCs for the expert improvement of understudies. By the by, they need to defeat infrastructural issues. This is the principle contention that can be advanced. Maldives initially The Republic of Maldives incorporates 26 atolls that are situated between the Chagos Archipelago and Minicoy Island (Ellis, 2008, p. 4). As i ndicated by the 2013 estimation, the number of inhabitants in the nation numbers 393,988 individuals (Central Intelligence Agency, 2013). Dhivehi is the official language in the Maldives; anyway English is additionally generally spoken. The state can be portrayed as a presidential republic. The economy of this nation firmly relies upon the travel industry, since this part yields around 29 percent of the GDP (Central Intelligence Agency, 2013). These are a portion of the fundamental perspectives that should be thought of. Chronicled review of instruction in Maldives It ought to be noticed that in the instructive arrangement of this nation has for some time been founded on such associations as edhuruge. This term is utilized to depict the social event of kids in some private home (Mohamed Ahmed, 1998, p. 1; Rao, 2005, p. 183). These schools were administered by nearby networks. One should remember understudies, who go to edhuruges, just get simple information on math and Quran (Mohame d Ahmed, 1998, p. 1). As of now, there are endeavors to make edhuruges increasingly reliable with the scholarly gauges that are set by the state (Gupta, 2007, p. 119). The Maldives Ministry of Education was framed in 1968 (International Bureau of Education, 2013). Thus, the choice of to bring together national instructive framework was received distinctly in 1978 (Mohamed Ahmed, 1998, p. 1).Advertising Looking for report on instruction? We should check whether we can support you! Get your first paper with 15% OFF Learn More, as it were, the adjustments in the instructive arrangement of this state can be clarified by the formative needs of the nation. The maintainability of its economy was subject to the accessibility of gifted work. This is one of the issues that can be singled out. Present training framework in the Maldives The Ministry of Education Currently, the Ministry of Education in the nation comprises of a few offices or divisions. Among them, one can recognize the Educatio nal Development Center, the Department of Public Examinations, the Educational Development Center, and different associations (International Bureau of Education, 2013). These divisions have a wide extent of duties and orders. Specifically, they should plan national educational program in schools and give assets that ought to be utilized by educators and students. Aside from that, this establishment needs to advance proficient improvement of instructors (International Bureau of Education, 2013). These divisions are likewise answerable for the assortment of information about the presentation of schools and improvement of techniques that should profit the two students and educators. In general, the primary assignment of this service is to guarantee that the instruction offered to individuals relates to the formative needs of the nation. Instructive arrangements of the nation The instructive strategies of the nation are basically planned for improving the abilities of instructors. For i nstance, it is conceivable to allude to the Professional Development Policy received in 2009 which should give chances to teachers. Hence, these experts need to go to workshops, classes, online projects, workshops, and courses which help them to expand their guidance techniques (International Bureau of Education, 2013). This arrangement is for the most part expected for teachers who need to spend in any event 15 on the exercises that advance the improvement of their abilities. This is one of the perspectives that can be singled out. Furthermore, strategy producers endeavor to dispose of the imbalances existing among schools situated in various pieces of the nation. Specifically, they need the schools situated on different islands to have similar assets that are accessible to schools in Male which is the capital of the nation. This procedure is additionally basic for the improvement of students’ scholarly performance.Advertising We will compose a custom report test on Educatio nal Technology in little state nations: The Maldives explicitly for you for just $16.05 $11/page Learn More National educational program center The national educational plan created in this nation incorporates a few formative zones. Most importantly, one can talk about mental, passionate and physical advancement of a kid (Maldives Ministry of Education, 2001). Moreover, much consideration is paid to the social aptitudes of a student and his/her capacity to comprehend and follow Islamic standards of conduct (Maldives Ministry of Education, 2001). At long last, instructors concentrate of learners’ expository and basic reasoning abilities that are basic for scholarly execution of understudies. However, it ought to be referenced that the job of innovations and their utilization are not adequately worried in the national educational plan. The strategy creators and instructors allude to the aptitudes that are essential for financial exercises, however they don't make reference to I CTs (Maldives Ministry of Education, 2001). This is one of the primary confinements that ought not be dismissed. Instructive innovation approaches and destinations ICT skills distinguished by UNESCO It ought to be referenced that there are a few ICTs abilities that are recognized by universal associations, for example, UNESCO (2011). Specifically, they are identified with so much zones as venture based learning, bunch work, critical thinking and other learning exercises of understudies (UNESCO 2011). They are basic for the psychological advancement of an individual (Price, 2012, p. 10). Besides, educators ought to have the option to utilize new instructional models which can more readily abuse the open doors gave by data innovations. It is conceivable to recognize the accompanying capabilities: innovation proficiency or capacity to apply ICTs; information extending or arrangement of learning materials and directions which add to the improvement of students’ aptitudes; informa tion creation or the advancement of learners’ capacity to make developments and produce new information (UNESCO, 2011, p. 7). These are the primary capabilities that ought to be considered by instructors. ICT advancement of the Maldives At present, the legislature of the nation endeavors to make ICTs progressively moderate. This is the reason they diminished import charges forced on PC gear (Ahmed, 2004, p. 6). Also, the administration needs to change the market for Internet specialist co-ops (Ahmed, 2004, p. 5). These activities are indispensable for development of ICT framework inside the nation (Foster, 2011, p. 75).Advertising Searching for report on training? How about we check whether we can support you! Get your first paper with 15% OFF Find out More One of the objectives that are set by the state is to expand the PC education of understudies (Ahmed, 2004, p. 6). So as to accomplish this objective, they give PCs to schools that are situated in different districts of the nation. In any case, it is basic to recall that there are huge imbalances between different pieces of the nation (Hens, 2006, p. 193). For example, the nature of Internet association in Male is obviously superior to in different districts. Thus, the selection of ITCs is substantially more broad in schools situated in the capital than in different pieces of the Maldives. This is one of the issues that ought to be considered. Late instructive activities in Maldives Educational arrangements identified with the usage of ITCs Currently, the administration endeavors to improve IT framework in instructive associations. One of their aims is to ensure that PCs are available in each optional school (Government of Maldives, 2006, p. 91). Notwithstanding that, arrangement pro ducers stress the capacity of educators to join ITCs into their exercises. All in all, their overall objective is to make data innovations a piece of the instructive procedure. This goal is basic for expanding the expert intensity of school graduates. ITC extends in training One can distinguish a few ventures are identified with the usage of data advancements. As a matter of first importance, much consideration ought to be paid to the foundation of Multipurpose Community Telecenter. This foundation should furnish students with so much assets as fax, voice message, phones, Internet, or TV (Survey of ICTs for Education in India and South Asia, 2010, p. 74). This association will be proposed for individuals who don't approach ICTs in their nearby schools. Besides, Maldives Ministry of Education takes part in the program called the Virtual University for Small States (Survey of ICTs for Education in India and South Asia, 2010, p. 74). This program empowers understudies to take the cours es that are held in the colleges of the United Kingdom, Canada, or Australia. As it were, this task depends on dynamic utilization of data and correspondence advances. They empowered understudies from the Maldives to communicate with recognized educators. Also, there are numerous activities that should improve the infra

The language of intrusion in Clare and Burns - Literature Essay Samples

Both John Clare and Robert Burns are poets invested in rural lives in dialect, in tradition, in worlds previously voiced only by aural tradition. The poet who chooses to reveal these intimate portraits of a life all but completely hidden from literature is somewhat like a spy in his own village. Every appropriation of a dialect word is a type of thievery in a way, Clare is right to see himself as a ‘robber’. He is taking something that sprang from the landscape or the tongues of the local people and enfranchising it within a literary culture that has shunned such inclusiveness for centuries. O rural life what charms thy meanness hide What sweet descriptions bards disdain to sing What Loves what Graces on thy plains abide O could I soar me on the muses wing What riffel’d charms should my researches bring Pleas’d would I wander where these charms reside Of rural sports and beauties would I sing Those beauties wealth which you but vain deride Beauties of richest bloom superior to your pride. Clare, ‘The Harvest Morning’ l.65-73 Clare is a poet anxious to find his place. He is at once tied to the ‘rural life’ that he, from childhood, has had access to, and uncertain of where, within language, to locate his feelings. Need he apostrophise his home, speak of ‘Loves’ and ‘Graces’ as personified and thus highly conceptualized terms? The conditional is used as if Clare is aware that his poetically clichà ©d address towards nature essentially corrupts the spirit of rural life. Bards may ‘disdain to sing’ (a verb used twice in this stanza) but are bards still the measure of poetical ingenuity? The rhyme between ‘sing’ and ‘wing’ does not recall a Classical muse but instead a bird, lurking somewhere, implicitly, behind the flourishes, the lofty Latinisms of ‘reside’ and ‘deride’. The distance of poetry from the language of the common people that advocated by the Lyrical Ballads informs Clare’s belief that he must conduct ‘researches’ in order to unravel the world about him. ‘Research’, from the French ‘recherche’ implies that which is lost being regained; specifically, Clare must find room for the thoughts he has lost and for the language that accurate translates these thoughts to the page. He laments that his loss of innocence, the infiltration of exterior knowledge, has deprived him of sovereignty in his own dialect: Tho in the midst of each endeard delight Where still the cowslaps to the breezes bow Tho all my childish scenes are in my sight Sad manhood marks me an intruder now. Clare, ‘Childish Recollections’ Note that the poem is titled ‘Childish Recollections’ as opposed to situating them confidently within the sphere of a location and time. They are ‘childish’, not ‘childhood’, or ‘recollections from when I was a child’. They are imprecisely attached to his youth. His ability to ‘see’ is not an ability to apprehend, to grab hold of what he views and set it down in permanence on the page. The frustration of translating thought to poetry is undercut by a pervasive language barrier, attempting authenticity with the knowledge that his literary invention does something artificial to the landscape. They chant their artless notes in simple guise, They tune their hearts, by far the noblest aim; Perhaps Dundees wild-warbling measures rise, Or plaintive Martyrs, worthy of the name; Or noble Elgin beets the heavenward flame, The sweetest far of Scotias holy lays: Compard with these, Italian trills are tame; The tickld ears no heart-felt raptures raise; Nae unison hae they, with our Creators praise. Burns, ‘The Cotter’s Saturday Night’ Burns celebrates the Scottish language for its ‘artless[ness]’ and ‘simple guise’ he shows an awareness of how the language has been neglected by the literary world, but thus allowed to become more attuned to the greatest rhythm of human existence the ‘heart’ and its heartbeat. There is something unknowing in the language, as if it is unaware of the nobility of pursuing humanity above literary aims. The developed world of Italy, associated with the Renaissance and its advances in art and science has ‘tame[d]’ language as it has tamed nature, thus failing to listen or to express the truth of experience the language that Burns celebrates is not that of Enlightenment Edinburgh, but of a rustic family scene, which he has grafted onto the mode of poetry, intruding upon the ‘trills’ of current poetry with the jolly sounds of Scottish lays. But here my Muse her wing maun cour, Sic flights are far beyond her power; To sing how Nannie lap and flang, (A souple jade she was and strang), Burns, ‘Tam o’Shanter’ Note that Burns, like Clare, uses the image of a muse as a bird, with a ‘wing’. However, this ‘Muse’ is one concerned with describing a wild dance on a cold night near Ayr, not the very essence of nature it is not so confused as Clare’s muse. Burns seizes hold of literary tradition that it might do his bidding, galloping through ‘Tam o’ Shanter’ and translating the landscape into a mixture of universal and purely Scotch imagery. The use of the pronoun ‘we’ helps us along in accepting that Burns is immersed in a poetic ruralism that gives voice to the housewife, the drunkard and the landscape itself. Nonetheless, there is a fear of permitting poetry to receive a world only otherwise expressed and known in dialect. It has very vulnerable specifics as Robert MacFarlane argues in his book Landmarks, the use of local words expresses nature and points out its strange, private curiosities, some only voiced and thus noticed by the local people. In his ‘The Lamentations of Round-Oak Waters’, Clare could well be talking about the obliteration of the linguistic landscape as well as the literal one: The banks and Eddings are no more The pastures too are gone The greens the Meadows and the moors Are all cut up and done There’s scarce a greensward spot remains And scarce a single tree All naked are thy native plains And yet they’re dear to thee’ Clare, ‘The Lamentations of Round-Oak Waters’ Use of both ‘Eddings’ and ‘greensward spot’ implies a greater specificity to this poem. It is about the Cambridgeshire landscape and the Cambridgeshire language. One may hear the word ‘native’ and think of far-off imperial pursuits, but Clare implies that the clearance of ‘greens, the Meadows and the moors’ is a way of ‘cut[ting] up’ and having done with not only the features, but the linguistic features that permit their vocalization. The ambitions of agriculture have left behind a barren landscape that Clare can only recall in his memory, and, frustratingly, only access in negative terms. The attack on the home of a mouse in ‘To A Mouse’ is an analogy for this greater invasion of linguistic imperialism. Wee, sleekit, cowrin, timrous beastie, O, what a panics in thy breastie! Thou need na start awa sae hasty, Wi bickering brattle! I wad be laith to rin an chase thee, Wi murdring pattle! †¦ But, Mousie, thou art no thy lane, In proving foresight may be vain; The best-laid schemes o mice an men Gang aft agley, Anleae us nought but grief an pain, For promisd joy! Burns, ‘To a Mouse’ The Scottish Bard can open up the anatomy of the ‘beastie’, listening acutely to what lies within its breast. ‘Beastie’ transfers easily to ‘breastie’, accommodated by the dialectic variations that permit the rhyming of the two words. Burns’ exaggerated southern Scots dialect is his means of communication with the animals of rural life. However well lessons on existential crises are translated to the ploughman’s language, they are never entirely integrated one is impressed upon the other. Take the penultimate stanza ‘In proving foresight may be vain’ could be taken from any high-culture poem in standard English and applied to the rural situation. It is accommodated by rhyme but not by linguistic reasoning. Visually, the rhyme can be accepted, but the aural transfer from lexis to lexis indicates something problematic in attempts to interlace one culture with another. Burns extends this sense of high-culture intrusiven ess by thematically focusing ‘To a Mouse’ on the invasion of a mouse’s nest by the agricultural violence of the plough the furrows created by the plough are not dissimilar to lines of poetry, impressed upon the natural world for its cultivation and for the benefit of human kind. One might equally say that the ‘best-laid schemes’ to tie ‘mice an’ men’ together ‘Gang aft agley’. But the privacy of these dialects is compromised by its very expression. Clare is particularly concerned with giving nature its proper dues, while still controlling the way in which it is given to the outside world. The analogy of constructing a house is suitable in that it provides for the intimacy of situations in which these tongues were spoken. While Burns situates ‘The Cotter’s Sunday Night’ in an intimate family situation that mirrors the quiet nobility of the Scottish language (‘in some cottage far apart,/ [one] May hear, well-pleas’d, the language of the soul; And in His Book of Life the inmates poor enroll.’) Clare takes us one remove further to show us how one might build a language where dialect does not intrude but is welcomed, necessary and beautiful. Beside a runnel build my shed Wi’ stubbles coverdoer Let broad oaks oer its chimney spread And grass plats grace the door †¦ I love the sparrows ways to watch Upon the cotters sheds So here and there pull out the thatch As they may hide their heads Clare, ‘Proposals for Building a Cottage’ Where Clare finds his footing is when speaking the dialect of his people. The construction of the cottage matches the structure of the poem it interlaces humanly manufactured elements with concessions to the natural world, creating defined places wherein the dialect may flourish. ‘Beside a runnel build my shed’ while pulling up walls within which to confine a set space, so as to build a ‘shed’, a set space is provided for the dialect word ‘runnel’. Like thatch pulled out to make space for the sparrows to nest, Clare urges his mother tongue to finds its place, to burrow itself into his poetry where he has made provision for them. Burns speaks directly to that which his his home dialect was born to voice as the writer Henry Porter observes, words with very specific localities do ‘not simply label an object or action but in some mysterious and beautiful way become part of it’. In their foreignness, their specificity, they conduct a powerful current between signifier and the signified. Addressing nature with its own language gives it unique agency an agency that Burns and Clare attempt to realize in the accommodation of misspellings, of dialect words, of places and people otherwise unknown to literary culture. They are, in this way, early advocates of maintaining the British countryside, early National Trust members perhaps. Using the language of the local people and their earth within the bounds of poetry indicates a growing need to protect and defend, a growing perception of the gap between man and the place whence he came.

African American Lifestyle Essay - 1424 Words

There are many races of people out here in the world that does not know a thing about their history but will know a thing or two about their background. African Americans in particular do not know anything about their background, and most of them do not care to know. Now in these modern days it is important to know where one came from, and to know their background. Knowing ones history will be a benefit to that person, and his or her family because history is a way to success. African Americans are one of the races of people in America that is confused about whom they are. They do not know their background, because African Americans think that this is life for them and that is it. They do not realize the importance of how important of a†¦show more content†¦I have asked some African Americans what they think about that movie, and they would say that was a long time ago, or that was not us, or that it does not mean anything to them. This was the beginning of what happened to us, and how the African Americans became lost of themselves. They were forced to take on Christianity, which is a made up religion that the Caucasian race made up to rule and have power over the African Americans at that time. The Bible is their book that they follow today, but the Holy Qur’an is truly their holy book. The Bible has been set in a way for the African race to believe in at that time. The people took out the real parts of the Bible, and put in their own interpretations to be believed in. This is what the Africans were taught, and forced to take on. Islam is the fastest growing religion today amongst the African Americans. Many African Americans are reverting back to Al-Islam. The African Americans think that there is no one that cares about them. The Honorable Elijah Muhammad came back for the African Americans. He came to raise the African Americans up, and to wake them up to bring them back to consciousness Islam. He let them know that Allah cares about them, and that it is his mission to teach Islam to the African Americans in particular. This shows that Allah (God) cared for the African American people. It is the African Americans that will not take heed to the signs. By recognizing African Americans poor housing and economicShow MoreRelatedThe Harlem Renaissance s Influence On People s Views On African American Lifestyles Through Poetry Essay2428 Words   |  10 Pagesopposed to football, and unless you were a White male, your lifestyle was not filled with many opportunities or rights. With slavery being abolished not too long ago, discrimination and segregation was still widely accepted and practiced. Life was much different back then. Although people were heavily being judged for the color of their skin, a movement called the Harlem Renaissance had a major influence on people’s views on African-Americans across the United States. The Harlem Renaissance createdRead MoreImpact Of The Civil War On African Americans860 Words   |  4 PagesThe Civil War was a massive milestone in American History. This war started in 1861 and lasted four years. It was between the Union and the Confederacy over their differences and problems they created. The consequences the nation faced due to the demolition of the Civil War, was terrifying. Then the Reconstruction era was born to restore, reinstate, and unite the United States as one. 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The Arabs By David Lamb - 1943 Words

People look through the eyes of the beholder when they regard others on this planet. It is no small thing to forget everything that you have learned when meeting neighbors. Humans form preconceived notions and in that, make choices and judgments on others. This is human nature, trying to figure out, understand, what others are like so we can figure out how to relate to them. David Lamb’s book The Arabs is a learned look at the Arab culture through his eyes. David was a correspondent and has been all over the world. As a reporter he has used his ability to merge with the cultures he reports on, to get an overall picture that he presents. The Arabs, by David Lamb seems to try and give an accurate presentation of the current world of the Arabs, but does reinforce some of the Western stereotypes in his book. 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Panera Case free essay sample

Company is a chain of restaurants, both company owned and franchised, that provides food and beverages with more of a cafe experience as oppose to a traditional fast food restaurant. Panera NAICS code is 722310, which is classified as food service contractors. Food service contractors can be can be classified as cafeterias, fast food restaurants, or regular restaurants just to name a few. In 2007 there were approximately 23,250 establishments in this industry, which was up from 20,693 in 2002 and 18,991 in 1997, which shows that people are continuously opening more and more restaurants each year. Since 1997, the food industry under this NAICS code has seen significant increase in sales. The total number of sales in this industry has more then doubled since 1997, which can be attributed to two things. One of those is that they’re a just more establishments out there in 2007 then there were 10 years ago. The second, and probably most important reason why sales have more then doubled, is that people are just simply going out to eat more as oppose to cooking at home. Success in this industry is predicated on the ability to be able to not only appeal to consumer taste and preferences but continually changing product offerings to keep these customers happy and loyal to your restaurant. More often then not, companies in this industry fail and go out of business prematurely because they are not able to appeal to a wide enough customer base. Obviously you must have great food in this industry, but equally as important is the location, customer service, prices, and time of day that you choose to do business. If you don’t have a handle on these items then you will likely not make it past the first year without taking a significant loss. Due to the fact that there are different types of needs among customers, there is no way one establishment can serve the needs of everybody. Each restaurant must figure out the few things they do well and service those customers whose needs fit into what that restaurants do well. Driving Forces One of the key driving forces in this industry may seem obvious and simple but it is the most important thing in this industry. The restaurants must have good food to satisfy the ever-changing needs of customers. Since customers do have different preferences and these preferences could change at anytime, food companies must figure out a way to not only attract, but also maintain customer who love their food. However, to develop a sustainable advantage on taste alone is not likely when there are so many options when people eat away from home. Price is also a driving force as it is with any industry. A company must be able to provide their products cheaper then their competition or be able to convince their customer base that their products are worth the extra buck. In order to justify customers spending more money on your products, you have to somehow differentiate your product. Typically, companies either make their products healthier or find ingredients that make the products taste better then the competition if they are charging a premium price. If they are unable to convince consumers that their products are worth the premium price then they must figure out a way to drive down costs so they can charge as little as possible. With the economy struggling, this is a viable option for many companies in this industry. The last driving force is in this industry is location. A prime location can make or break a company. A company can have the best food in the world and even offer their products at great prices, but without the ability to get the foot traffic, because of a bad location, the company is doomed before it is even started. A restaurant must pick a location that will be able to service as many people that they have identified as potential customers. For instance, a healthy sub shop may be inclined to locate their business next to a health spa where people workout. The restaurants that are able to find an optimal location give themselves a far better chance to succeed for many years. A great location can be a sustainable competitive advantage and allow companies to outperform their rivals. Key Success Factors One of the key success factors is to be able to adapt to customer taste and needs in this rapidly changing market. To put it plain and simple, people get tired of eating the same thing so in order for a company to be successful, Companies must have a wide variety of product offerings. This is why you see many restaurants introducing new products for their customers to try. They have trail stages to see if these new products will be a hit and if they are then they keep them on the menu. If their customers do not accept them then they take them off the menu and try something else. So not only must you have a great core group of food options on your menu, but you must be able to change up your menu so that customers don’t get bored with the same options. Another key success factor in this industry is customer service. When people elect to eat out instead of eating at home, they expect to be treated well by the restaurant personnel. Obviously the level of customer service changes depending on the place that an individual is eating at. The more money someone is spending then it is likely that they will expect better customer service. Part of going out to eat is the experience and bad customer service can cause a company to lose customer even if their products are top of the line. Location is also a key success factor and a big one at that. Many companies that are unable to acquire a prime location are unable to stay in business. People don’t want to have to go out of their way to go to a restaurant in most cases so if a particular restaurant is not in a convenient place then they will not get much foot traffic. Foot traffic is the only way that companies in this industry can keep up with their financial obligations and turn a profit. I can say from personal experience that I have chosen to go to a restaurant based on convenience of the location and I feel that I am not the only one who has made a decision like this when choosing a place to eat. Porters Five Forces Threat of New Entrants The threat of new entrants in the food service contractor industry is extremely high. The restaurant industry is one of the most entered industries year in and year out. The barriers to open a restaurant are nowhere near as high as other industries and if a restaurant owner can find a niche group of customers in a good location then they can be profitable. However, this is a feat that is much easier said then done. Although it is very feasible for new entrants to enter into this industry, it is definitely not an industry that is easy to have longevity in. The threat of new entrants for Panera Bread is not as high as some of the other restaurants in the industry. They have many established cafes all across the country that have been successful for years and would be hard for new entrants to compete on their level. In local markets a new entrant may be able to undercut the business of one individual store but it would be much more difficult for a start up to undercut Panera in the national or even the regional scene. Also, the fact that Panera Bread has a very aggressive growth strategy makes it even more problematic for new entrants to be able to compete at the level the Panera is on because they are always playing catch up. Substitute Products Substitute products are very prevalent in this industry and it affects all restaurants that are in the food service contractor industry. If you ride down a main street in any decent size city in this country for five minutes you will pass at least one hundred places to eat. Each one of these places is a substitute for one another, which makes this industry one of the most competitive industries that we have. With the number of restaurants growing, there are going to continue to be a plethora of substitute products. Also, items that people purchase at grocery stores and cook themselves are substitutes for restaurants in this industry. Americans are becoming more cognizant of what they put in their body and the best way to be absolutely sure that what you are putting in your body is exactly what you want is to prepare the food yourself. Just like every other company in this industry, Panera Bread is not immune to substitute products and must always account for other companies that offer substitute products. There are many viable eating options for customers in close proximity with nearly every Panera Bread cafe. With this being the case, Panera must always look for ways to continue to bring customers into their cafes instead of those customers picking another option. Panera has been able to offer some unique products that are perceived as healthy which allow them to lessen the threat of some substitutes but it would be nearly impossible to get rid of the threat of substitute products because there are so many options. Perhaps the most difficult thing for competitors to be able to duplicate is the experience that is provided at Panera. Although there are other companies who are able to offer a pleasant dinning experience in the fast-casual restaurant industry, there is no substitute for this type of customer service. Either you have quality service for your customers or you don’t. Power of Suppliers The power of suppliers in this industry is relatively low. This is due to the fact that there are often many possible suppliers to supply the needs of the restaurants. When this is the case, suppliers have no negotiating power to charge extremely high prices and must come to terms with the restaurants that are purchasing the various ingredients that go into their products. If suppliers are able to develop an ingredient that is rare or somehow do a value chain activity better then other supplier then they may have more negotiating power. However, even with this fact, the majority of the power in this relationship lies with the restaurants that are making the purchases. Panera Bread has 17 regional facilities that make all of its dough and then it is shipped out to each individual store. These facilities are owned or franchised out by Panera Bread, which gives them a huge competitive advantage. They control every step of the making of their main ingredient and this obviously gives them all of the power when it comes to purchasing dough. As long as the people who work there are satisfied then they will have no problem with having there dough needs met. They do ensure that these facilities make a profit but obviously not at the expense of Panera Bread. However, with other products that they use such as paper goods, coffee, and sweet goods, they use independent distributors to meet these needs. These suppliers have a very low amount if power when negotiating with Panera. These suppliers likely depend heavily on the Panera account to survive so they must meet virtually all of Panera’s requests if they want to continue to do business with them. Some products that each individual store may have to order on a frequent basis may find that they have a little less negotiating power if a particular supplier is able to delivery these supplies on a timely basis. With this being said, the bulk of the power lies with Panera and not the suppliers. Power of Buyers The power of buyers in this industry is extremely high for various reasons. The main one is that there are low switching costs when an individual chooses to go from fast-casual restaurant to fast-casual restaurant. The only real cost may be one place may be further then the other which brings gas prices into play but typically these types of restaurants are located in similar areas so this is not that big of a factor. Anytime someone is spending money in a saturated market with several options, the consumer has all the power. The only way for restaurants to get some of the power back is to offer products that are perceived to be better then the competition. Panera Bread customers have an extremely high degree of power just like customers that buy food within this strategic group in the market. There are viable options for customers of Panera to choose from which always puts Panera in a position in which they have to convince customers that Panera is the best option to meet their needs. Panera must continue to evolve their menu and keep coming up with new items that keep their customers coming back for more. This is the only way that they can take some of the power back from their customers. Rivalry Among Competitive Sellers Everybody wants a piece of the American Dream in this country and the good thing about this country is that through hard work and dedication, anyone can be successful. With this being the case, there is fierce competition in virtually every industry in our country. The food service contractor industry is no exception to this fact and possibly is more competitive then most other industries. There are major players at every single level of this industry and each individual company is always looking for a slight advantage over their competitors. The fast-casual sector of this industry is rapidly growing and it is likely that we will continue to see more and more companies vying for market share in this industry. The fact that people are spending significant dollars in fast-casual restaurants gives companies in this industry a golden opportunity for continued growth. Panera Bread has been able to carve out a niche in the fact that their dough process is not easily duplicated and nobody has been able to create products quite like Panera Bread. So, in this respect there is not a competitor that is selling the exact same thing that they are selling. However, I feel that Starbucks is a close competitor and they may have some of the same customers. When you think about a place that you can go and hang out with friends or catch up on some work or read a good book, Starbucks definitely comes to mind. In this relationship, Starbucks is definitely big brother and has far more locations around the world then Panera does so they obviously bring in more revenues yearly. Panera is trying to duplicate the atmosphere of a casual place to hang out but they are still playing catch up at this point in time. I also think Chipotle is a competitive rival but for different reasons then Starbucks. Chipotle is a fast-casual restaurant that has been able to create a product that consumers consider different and really tasty. It is a place that you can order and get your food relatively quickly and sit down and enjoy your meal with friends on the inside of the restaurant or outside. Although Chipotle definitely doesn’t have the atmosphere that Panera Bread has, it is very believable that when people are sick of fast food and are looking for a fast-casual restaurant to eat at, these two places come up. I can speak from experience that this has definitely been the case for myself on numerous occasions. Internal Analysis: SWOT VRIO Framework SWOT Analysis Strengths A. Strong Brand Name B. Atmosphere of Restaurants C. Own Subsidiary for there main ingredient Weaknesses A. Lack of international/domestic presence in comparison to competitors Opportunities A. Expand Domestically/Internationally B. Continue to expand catering activities Threats A. Recession B. New Restaurants Strengths Panera Bread has been able to continually grow and make significant dollars year in and year out because they have many things that they do well. One of these strengths is the brand name â€Å"Panera Bread. † When people think of Panera they automatically think of a fast-casual restaurant with good food. It is somewhere that people can go and not pay significant dollars and walk away being happy with the food that they ate. This is probably the biggest strength that you can have in this industry because if your restaurant name is not associated with quality food then you have no chance of succeeding in the restaurant business. After all, nobody wants to eat food that is not enjoyable going down. Another strength that Panera has is the atmosphere and dinning experience that they provide for their customers. When people think of Panera they think of someplace that can offer relaxation for themselves as well as friends. Its just a great hang out spot where people can catch up on homework, read a good book, and hang out with friends all while enjoying some of the great products that Panera Bread offers. Panera is also able to produce its own dough, which is strength in two ways. The first is the most obvious. They can cut out significant costs when buying from their subsidiary and don’t have to worry about not being satisfied with the end product because ultimately they are producing it. Also, since dough is their main ingredient and what they are famous for they would not want outside knowledge of this trade secret. By producing the dough themselves minimizes significantly the possibility of other companies being able to capitalize on Panera’s trade secret. Weaknesses The biggest weakness that I saw in doing this case study is the fact that they have a lack of an international presence. If they are trying to compete with Starbucks with there dinning experience then they need to be everyplace that Starbucks does business so that customers can choose. This type of expansion could mean more revenues as well as continuing to increase their strong brand name. Domestically they do have a strong presence in the market but they are not at the level that Starbucks is at. Opportunities Panera has several opportunities to improve their position in the market place. One of those opportunities is to continue to have an aggressive attitude about expanding domestically and also to turn some of that energy into international endeavors. Domestically they have a strong presence but if they are going to overtake Starbucks as â€Å"The† fast-casual restaurant then they need to continue to find new markets to put their stores in. Currently they do not have an international sector at all. This is limiting their growth potential significantly and not really giving them a chance to be at the top of the totem pole in their sector of the restaurant business. International expansion could help Panera take their brand name to new heights. Another opportunity they have is to continue to expand their catering sector of their company. In 2004 they started to make a hard push into catering for other locations outside of the stores. By the end of 2005 they saw about 80 million dollars in sales in new sales from this catering sector. The ability to generate these types of sales in this short period of time gives Panera’s management incentive to continue to explore this opportunity. Threats The recession is a huge threat to all businesses that do not provide something that is a basic need for survival. Although Panera does provide food, which is a necessity, they still have to fight with the recession, as people do not eat out as much during tough economic times. Instead, people penny pinch and try to cut down on as many things as possible. Although they could discount their products and possibly generate more sales during this tough economic time, this strategy could make people start to associate their brand as being generic. This strategy would ultimately hurt them in the long run. Another threat would be new restaurants coming into territory that they do business in and undercutting some of their sales. People have ever-changing taste and are always looking for the new â€Å"hot† thing. Since this is the case, new restaurants that are able to get the attention of consumers in the areas that Panera has restaurants in could pose a huge threat. VRIO Framework Sustainable competitive advantage is the key to any company’s long-term success. Are any of Panera’s strengths sustainable? Strong Brand Name Valuable: Yes, a strong brand name in the business world is very valuable. It is especially valuable in the restaurant business because when people associate your brand name with having good food then people are automatically going to come in your place of business to get food. Also, this strong brand name gets people talking about your products and word of mouth advertising is amongst the top if not the top form of advertising. Rare: No, a strong brand name is not rare in the restaurant business. Many other restaurants in the fast-casual sector have a brand name that is associated with good food. This is the reason why there are so many of these types of restaurants out there that are able to perform well year in and year out. Although there are many restaurants that are able to build a strong brand name, there are many more that are not able to establish this strong brand name. Most restaurants fail within the first year because of this fact. Imitated Easily (Immutable): No developing a strong brand name is not easy. It takes years of creating quality products that people grow to love. Another way is to come up with something so innovative that people have no choice but to recognize that food product with your brand name. Both of these scenarios are extremely hard to pull off successfully. Organization: Yes, the Panera organization is very committed to continuing to build their brand name. This is especially evident in how they franchise their company out to other people. Their franchise owners have to adhere to certain rules and regulations in order to open up a Panera Bread restaurant. Atmosphere of Restaurants Valuable: Yes this is a very valuable aspect of their restaurants. The fast casual style gives Panera bread an edge over other restaurants and makes it more then just a place that you can get great food. The amenities that are offered at Panera bread makes it a friendly place to eat as well as do various other activities such as hang out with friends or catch up on work. They opened their doors with the idea that the overall atmosphere is what was going to set them apart from others and give them a competitive advantage and that is precisely what they have been able to do. Rare: Yes and No. This overall atmosphere is available in most coffee shops around the world so from that perspective it’s not that rare. However, it is rare in the fact that they have been able to expand into one of the top brands in this sector and are really only second to Starbucks as far as atmosphere goes. They compete on a level that most coffee shops can’t. Imitated Easily (Immutable): Yes and No. Anybody can set up wireless internet and make a space conducive to hanging out and reading books. So in regard to this it is easily imitated. The part that is not easily imitated that Panera has been able to accomplish is that they are recognized by a large number of consumers as a place to go and do the activities mentioned above. Organization: Yes, the Panera Organization is committed to making their restaurant a place where people can go be in a friendly atmosphere. That was the whole basis of what they thought would create their competitive advantage when they opened their doors. Own a Subsidiary for Their Main Ingredient Valuable: Yes, the fact that they own subsidiaries that make their main ingredient is a huge advantage that they have. They are able to cut down on cost as well as always knowing that their dough’s will be exactly what they are expecting. They don’t have to ever worry about negotiating with outside vendors about prices or any other terms for this key ingredient. Also, they can protect their trade secret that is the ingredients and process of creating their dough. Rare: No, they are most definitely not the first company to own a subsidiary that is apart of the value chain. Many companies vertically integrate to gain some of the benefits that I mentioned above. Imitated easily (Immutable): Yes, this is very easy to imitate. The company must have the capital investment to make this happen but gathering the money is not something that can’t be imitated. Typically what keeps companies from doing this is that they can simply buy the materials needed at a cheaper cost versus creating these materials themselves. Organization: Yes, Panera is obviously committed to making this subsidiary successful. They could have hired out someone else to make their dough’s but then they would risk exposure of their trade secrets and may have to pay more for the dough. The subsidiary not only cuts down on certain costs but also protects their process of making their dough’s. Strategic Cost Analysis: Value Chain Analysis Primary Activities Supply Chain Management Panera Bread uses a subsidiary to supports its supply chain management as well as other independent suppliers. They get their dough, which is their key ingredient, from their subsidiary. This dough is used to make their assortments of breads, which is obviously what they are known for. They deliver the dough to each individual restaurant and then the restaurant bakes the bread so that the bread is fresh when it reaches the consumer. However, they do receive some of its ingredients for its doughs from other suppliers. Also, sweet goods, paper goods, small ware, and coffee are bought from outside suppliers. Panera feels like it is cheaper to buy these products from various suppliers instead of producing them internally or through a subsidiary. Operations Panera prides itself on being different from the pack in the world of fast casual restaurants. They do this by providing a friendly atmosphere in their restaurants in which their customers can come and get more then just food. This operation technique gives them an advantage over your average fast food restaurant but it is still someplace that you could go to get a meal quickly. Another key aspect of their operation is the fact that they are always changing the menu to appeal to the current customers as well as attract new ones. This is something that is necessary for any restaurant and has proven to be something that Panera does well. Distribution In most major cities in the United States you can find a Panera Bread restaurant to eat at. This is the primary activity for Panera to get their products to the customer. In this regard, they compete just like every other restaurant in country. However, they are really starting to pick up their catering sector of their company and this could lead to new customers and more revenue. Not only does catering give them another way to sale their products, but it may also expose individuals to Panera for the first time if they are at the catered event. Support Activities Word of Mouth Word of mouth is a huge support activity for pretty much every successful restaurant in the country. This is especially true for Panera Bread since they really don’t do too much to market their restaurant. They rely heavily on current customer’s positive experiences at their restaurant to spark them to tell somebody else. Through this positive word of mouth they are able to gain loyal customers, which is why they are able to sustain their company. Franchises Panera’s Franchise operations are a huge supplement for their company owned stores and they are able to generate significant revenue from their franchises. There is a significant investment required from a potential franchise owner. The franchises give Panera an opportunity to capitalize on their strong brand name. However, they must keep a close eye on each franchise so that they can maintain the Panera reputation. If they let the franchise operate under the Panera name without any rules then they are exposed to the risk of tainting their brand. Strategic Cost Analysis: Competitive Strength Assessment Panera Bread Chipotle Starbucks Key Success Factors Importance Weights Strength Score Strength Score Strength Score Brand Image 0. 25 9 2. 5 10 2. 5 10 2. 5 Restaurant Atmosphere 0. 2 8 1. 6 5 1 9 1. 8 Word of Mouth Advertising 0. 25 8 2 9 2. 25 8 2 Adjusting Menu To Adapt to Consumers 0. 1 9 0. 9 5 0. 5 6 0. 6 Price 0. 2 8 1. 6 8 1. 6 6 1. 2 Total 1 42 8. 35 35 7. 85 39 8. 1 When performing the competitive strength assessment for restaurants that are in the same strategic group as Panera Bread there were several key success factors that were important. Panera, Chipotle, and Starbucks all performed well in this assessment but with the success factors that I felt were important, Panera did just barely edge out Starbucks. Brand Image was extremely high on the pedestal in the key success factors because in the restaurant business, how the public perceives you will either make or break your restaurant. All three companies performed well in this category but I felt that Starbucks International presence gave them a slight edge over Panera and Chipotle. I rated the restaurant atmosphere as a . 2 because I felt like it was a very important factor by not quite as important as brand image. Chipotle struggles with their restaurant atmosphere in comparison to the other two places however; they are still able to succeed in this industry. They have not put as much importance on their dining experience; where as Panera and Starbucks whole method for differentiating themselves from other fast-casual establishments are creating that warm dinning experience. However, Starbucks also wins this category by a small margin. Word of mouth advertising is a . 25 because this is how you grow as a company. When you are able to get your loyal customers to get prospective customers to try out their products then restaurants give themselves a great opportunity to retain new customers. I thought that all of these places do a good job with generating this type of advertising but based on my experiences, Chipotle gets a little more of this type of advertising then the other two, especially from college students. The only one of these three that really makes a true effort to change up their menu is Panera Bread. They are constantly introducing new things to appeal to their customers. However, I didn’t feel as if this was nearly as important as some of the other key success factors. Chipotle and Starbucks have been able to create a menu that their customers like and are not likely to grow bored of eating which is why they are still successful. Since they don’t put an emphasis on changing their menu much, Panera takes this category relatively easy. Price is important within the restaurant business especially during these rough economic times. People are much more cognizant of where their money is spent. Chipotle and Panera offer quality products at decent prices even in these tough times. On the contrary, Starbucks would be on the pricier side especially when it comes to their food selection. They don’t offer big portions and individuals would likely still be hungry shortly after leaving the restaurant. Panera and Chipotle tied in this category as both of them offer good prices for valuable menu items. Financial Analysis The following are some basic income statements for Panera Bread and Chipotle as well as some financial Ratios. I chose these 2 because they are similar in size and are both considered fast-casual restaurants although they do serve different menu items. I do feel that Starbucks is a competitor of Panera Bread as well but they are a much larger company and there statements would make for a very good comparison. Panera Bread Statement of Operations (% of revenue) 2007 2006 Revenue 100% 100% Total Cost and Expenses 92% 89% Operating Profit 8% 11% Income before taxes 8% 11% Net Income 5% 7% Panera Bread Statement of Operations ($ in thousands) 2007 2006 Revenue 1,066,691 828,971 Total Cost and Expenses 977,801 736,295 Operating Profit 88,890 92,676 Income before taxes 88,890 92,676 Net Income 57,456 58,849 Chipotle Statement of Operations (% of revenue) 2007 2006 Revenue 100% 100% Total Costs and Expenses 89. 5% 92% Operating Profit 10. 5% 8% Income before taxes 10. 5% 8% Net Income 6% 5% Chipotle Statement of Operations ($ in thousands) 2007 2006 Revenue 1,085,782 822,930 Total Cost and Expenses 971,780 754,675 Operating Profit 114,002 68,255 Income before taxes 114,002 68,255 Net Income 70,563 41,423 Ratio Gross Profit Margin Net Profit Margin Operating Profit Margin Panera 2007 .74 .05 .08 Panera 2006 .76 .07 .11 Chipotle 2007 .68 .06 .10 Chipotle 2006 .69 .05 .075 Return on Assets Current Ratio Return on S/E Equity Panera 2007 .08 1. 17 .13 Panera 2006 .11 1. 19 .15 Chipotle 2007 .105 2. 75 .126 Chipotle 2006 .08 2. 92 .087 As you can see both of these companies are doing well and have been able to turn a nice size profit for these past 2 years. However, Chipotle has been able to grow from 2006 to 2007 as their net profit margin went up by 1% whereas Panera Breads has dropped 2%. I think the newness of Chipotle has given them an advantage in these early years but I don’t think it will be sustainable once people get use to the menu. The recession has hurt Panera more then Chipotle but due to the low liabilities that Panera has, they are still able to make a profit in 2007 that is not much lower then the profit from 2006. I believe that the overall dinning experience and the variety of the Panera menu will prove to be a sustainable competitive advantage going forward over many of its rivals and will provide them financial well-being. Business Strategy Analysis: Porter’s Generic Strategy Panera Bread’s goal is to create the greatest amount of value for the customers when they walk into one of their restaurants. The generic strategy that most closely resembles what they are trying to accomplish is Best-Cost Provider Strategy. This is providing quality products at a cheaper price then what you can get elsewhere. Full meals at Panera can be bought for very reasonable prices and there various bread selections give them an advantage over other fast-casual establishments. So on the basis of taste their products can be considered a bang for your buck. Also, they provide an atmosphere known as â€Å"Panera Warmth† which is something that is not provided at many other places. Between the reasonable prices for the quality products and the customer friendly environment, they are able to provide more value for their customers then most other fast-casual restaurants. Corporate Strategies: Diversification Diversification in Panera Bread has been an important aspect since they have been open for business. Starting as a company called Au Bon Pain in the 80s, they would eventually change to the Panera name once it took off. This was a move that allowed them to really expand their brand in the 90s and into the 2000s. Another thing that they did to diversify their company was purchasing majority of Paradise Bakery and Cafe in 2007. Paradise had 70 locations, which gave Panera more restaurants as well as some other knowledge that came along with the purchase. Panera has a very aggressive growth strategy and plan to have 2000 stores open by the en of 2010 in the United States. This type of growth strategy has the potential allow Panera to continue to climb the ladder to being one of the top fast-casual restaurants. Issue 1 A big issue that I see with Panera bread at this point in time is their untapped markets not only domestically but also internationally. They have several major cities that do not have Panera Bread in the city at all which is not allowing them to maximize their earning potential. Also, they have no international presence at all. These cafe style restaurants would likely catch on well internationally considering the success that Starbucks has had with their international establishments. Recommendation Panera Bread should continue with their aggressive growth strategy. They must make sure that they tap into some of the major city markets that they have yet to such as New York City, Washington D. C. , and New Orleans. Panera needs to have several locations in these cities and should make it a goal to have at least 20 in these cities by 2012. Also, they should continue to add restaurants in places like Miami and Seattle where they only have 2 and 5 establishments respectively. In competitive markets in the United States, Starbucks has more then 8 times as many locations as Panera. This is a huge problem is if they ever want to be on the same level as Starbucks. Internationally, they should pick a few countries where cafes are popular and try to tap into those markets. However, internationally I think that they should take their time instead of implementing the fast growth strategy that they have in the United States. I think they should try to have 100 restaurants internationally by 2012. They have to tap into the international market if they ever want to truly compete with Starbucks and they are in a good position financially now to expand slowly in the international market. Issue 2 Another big issue that is lingering with not only Panera Bread but also every single restaurant is the recession. This recession has hit many Americans hard financially and they have not been eating out as much. This decreases the amount of possible business that fast-casual restaurants can get and this includes Panera Bread. They must figure out a way to continue to grow despite the tough economic times. Recommendation 2 There are a number of things that Panera Bread can do to offset this rough economic stretch that we are in. One of those things is to offer discounts on certain menu items but only make this discount good for a certain period of time. This makes people feel like they are getting a deal on Panera’s products and be more likely to pull in during lunch as oppose to packing their lunch. The limited time on the discounts ensures that your products don’t become generic which is also important for when the recession is over.  Another thing that they can do if offer free food to customers after they have purchased so many products from the menu. This gives customers incentive to eat out at Panera even in the midst of a recession.