Violence or Non-violence How to Gain Independence Essay Example

Violence or Non-violence How to Gain Independence Paper For every conflict there is a different method towards a resolution. After 1945 several countries under European rule strained for independence, of these many countries, India and Kenya waged two very different journeys to obtaining their goals of independence. India got there in 1947 after long periods of suffering through non-violent protests beginning in the early 1920s (Source 1. pg 1027). Kenya, however, turned to violence in 1952 in order to obtain their independence in 1963 (Source 1. pg 1116). After comparing these two countrys struggles for independence, a method of violence is a more defensible route. European colonies began in India during the early 1600s as a result of the trading companies (Text, pg 623). Realizing that India could not be controlled with out the help of its people, Britain began educating Indian people in order for them to hold political positions. In 1885, the Indian National Congress, was formulated and as a result the Hindu and Muslim people of India were brought together. This unity was ruptured with the British encouragement of the 1906 creation of the Muslim league (Text, pg 1027). Now, the divisions were clear and the only common cause of the two organizations was Indian independence. In 1915 an educated Indian by the name Mohandas Gandi, returned to India after being educated in London and worked in South Africa (Text, pg 1028). Gandi united the Indian people in massive movements, mainly the Non-cooperation Movement (1929-1922) and the Civil Disobedience Movement of 1930. Britain did try to put down the Indian protesters violently. We will write a custom essay sample on Violence or Non-violence How to Gain Independence specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Violence or Non-violence How to Gain Independence specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Violence or Non-violence How to Gain Independence specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This was not unexpected after the 1919 incident where 379 Indian demonstrators were massacred in a protest (Text, pg 1028). Gandi was able to repeatedly rally Indian people in the face of brutality be convincing them that sacrifice on ones self is superior to the sacrificing of others (Doc 169, pg 169). The British complied with several demands for reform as a result of the passive resistance, but only enough to delay independence. Headway was finally made in 1937 when the Government of India Act was enabled by the British to give India the means to be a self-governed state (Text, pg 1028). Unfortunately, due to the Hindu and Muslim divisions, India did not obtain independence until 1947, when India was divided into separate religious states (Text, pg 1102). Indias non-violent methods to acquiring independence can only be attributed to the fact that there was a window of opportunity available to India. After the First World War, Britain was in period of weakened economic status following the U. S. Stock Market Crash of 1929 (Text, pg 1011). This economic disadvantage was only worse after the Second World War. The situation made it difficult for Britain to effectively keep control, and allowing for India to slowly break away (Text, pg 1102). Had the economic situation given Britain the resources to stop the Indian resistance, the outcome of a non-violent gain of independence would not have been possible. The British first colonized Kenya in 1895 (Web). African lands were initially of interest to Europeans in order to establish sources for raw materials and later a labor source. Kenya, like many others sent numerous people to die in European wars for no reward (Doc 158, pg 220). On top of that already serious resentment, heavy taxes, eviction from lands, and being forced into positions of wage slaves, just added to the mounting explosion. Non-violent measures began early in the 1940s, but no requests of reform were ever honored by the British (Text, pg 1116). Angered the frozen situation, several nationalist rose to violently oppose the British in 1952. Jomo Kenyatta was among the leaders of the Mau Mau force who was captured and exiled in 1953 (Web). The British announced a state of emergency, until the violence ended in 1956. British forces were actually the victors of the war for independence, but the people of Kenya continued to push for their cause until it was a reality in 1963 (Text, pg 1116). Kenya chose a violent route towards independence because it was cleat that protests and strikes werent making any leeway. Britain blatantly exploited and suppressed people across Africa, as well as repeatedly ignore Kenyan attempts to become active in their own government. The extreme extent to which the Kenyan people were mistreated explains why they resorted to violence. Only after Kenya displayed their willingness to sacrifice their own lives and take down as many British as possible, did it become evident that the Kenyan people would no longer stand to be railroaded. Comparing these countries a little closer, violence is the more defensible route because once it is used; the process of independence is much faster. It took India well over 25 years after the first movement, and Kenya about 10 years after the first violent act to gain independence from colonial control. The fact that Europeans were only interested in these countries for greed and power, further illustrates how little respect was given. It is also because of these motives that Britain was not going to let go without a fight. Despite the method used to gain independence (violent or non) Britain still used violence in an attempt to control. If violence is to be brought into the equation by colonial powers, it should not be felt only by the oppressed. It is only right that emerging independent nations step up to the plate ready and throw right back what ever is dealt. Another take on the pro-violence stance in that the use of violence can help heal the wounds of racial degradation from years of colonial control (Text, pg 1112). All the adds up to the fact that violence is the best bet for gaining independence. After comparing these two countrys struggles for independence, a method of violence is a more defensible route. It is apparent that a non-violent approach only works in narrow circumstances, so violence the best bet for gaining independence. Violence is faster, fair, and mentally satisfying for countries trying free themselves of colonial control. The resolution must parallel the severity of the problem to have effective results. Any other course of action would only delay (at best) the arrival of independence.

How to Write a Compare and Contrast Paper Essay Example

How to Write a Compare and Contrast Paper Essay Example How to Write a Compare and Contrast Paper Essay How to Write a Compare and Contrast Paper Essay The Compare/ Contrast Essay First, let’s explain compare and contrast: When we compare, we show our readers a subjects similarities. When we contrast, we show our readers a subjects differences. Compare and Contrast essays are learning-process essays. You learn about your subject as you gather and organize information. This type of essay takes a bit of organization, and its this organizational process, this gathering of facts, that helps you learn as you go. You will create lists of qualities or traits that each of your subjects has, and as you do this, you will discover insights to your subject that, at first glance, you may not have realized were there. It’s like buying a new shirt. The moment you spread it out on your bed, you start seeing things you hadnt noticed in the store. Perhaps a button is loose, or the pocket is torn, or its a size too big. But theres more! As an intelligent, probing writer youre going to ask questions of this shirt: why, what, where, when, how, who. Why are buttons on the collar? What other type of shirt does this shirt remind you of? Where was it made? When was it made? How did it get to your store and into your hands? Who made it? The questions are endless. But you must ask them to understand your subject. Using why, what, where, when, how, who, you to probe into the core and the reason this shirt exists. The same type of probing and uncovering will happen to you as you outline your subjects qualities. You’ll discover all sorts of new things as you ask why, what, where, when, how, who, and as you uncover these new points, your essay will change. In the end, most essays end up far different than expected. Your Thesis You will offer a thesis, like in an argumentative essay, but in this essay, your thesis sets the tone of your paper. In other words, through your thesis, you want the reader to understand what you plan to compare or contrast. Keep it simple: Your thesis will be one or two sentences on what you want to offer (your subject), and if you’re comparing or contrasting. Getting Started If possible, find an interesting subject about which you can write. This is important because your enthusiasm will show in your work. This essay calls for an outline list: you are going to list the qualities of both subjects, qualities that can be compared, contrasted, or shared. For example: lets say your comparing and contrasting surfing to snowboarding. Your first job is to list the qualities of each subject. From these qualities and your insight, you can then develop your thesis. Qualities of A: surfing |Shared Qualities |Qualities of B: snowboarding | |surf on water |both use a water medium |snowboard on snow | |need wetsuits and trunks |both require special clothing |need winter clothes and boots | A thesis that will set the tone of your essay for the qualities above might read: Though surfing and snowboarding are done in different seasons, these sports have more similarities than differences. Of course, the list above is incomplete, and, perhaps, not as academic is we would want it to be. But it’s a start. You keep listing qualities until you believe you have enough information to write a valid essay. A list of five to ten qualities works well for the average paper. But you may have to list twenty qualities to get five that will work for you. When listing, it is good to overdo it; this way, when youre ready to write your paper, you can weed out the qualities that wont work and pick the best of the bunch. Three Parts Opening: You will begin your essay, introducing the subjects you plan to compare and contrast and ending your fist paragraph with your thesis. Body: text by text (first discuss all of A and then discuss all of B) or point by point (alternate between A and B). In this class you will stick to point by point. And you will either compare or contrast, not both. Be careful, sometimes going point by point can make your writing sound tedious and repetitive. Watch your language and transition words. Use several points at a time. Ending: As in the argumentative essay, bring it all together. Allow your ending to go back to your thesis. Use the transitional words on the next page to help your paper’s coherence. Transitions and other connecting words and connecting sentences should be used throughout. Remember: There are no hard and fast rules as to how many comparisons or contrasts you should offer. For a thorough look into your subject, you must offer enough comparisons or contrasts or both to make a valid statement. Transitional Words (Conjunctival Adverbs) Use these words to help you connect your thoughts, your sentences, and your paragraphs: (Lest you wish to sound pedantic, tiptoe with caution through words such as indeed, and of course. ) addition again, also, and, and then, besides, equally important, finally, first, further, furthermore, in addition, in the first place, last, moreover, next, second, still, too comparison also, in the same way, likewise, similarly concession granted, naturally, of course contrast lthough, and yet, at the same time, but at the same time, despite that, even so, even though, for all that, however, in contrast, in spite of, instead, nevertheless, notwithstanding, on the contrary, on the other hand, otherwise, regardless, still, though, yet emphasis certainly, indeed, in fact, of course example or illustration after all, as an illustration, even, for example, for instance, in conclusion, indeed, in fact, in other words, in short, it is true, of course, namely, s pecifically, that is, to illustrate, thus, truly summary ll in all, altogether, as has been said, finally, in brief, in conclusion, in other words, in particular, in short, in simpler terms, in summary, on the whole, that is, therefore, to put it differently, to summarize time sequence after a while, afterward, again, also, and then, as long as, at last, at length, at that time, before, besides, earlier, eventually, finally, formerly, further, furthermore, in addition, in the first place, in the past, last, lately, meanwhile, moreover, next, now, presently, second, shortly, simultaneously, since, so far, soon, still, subsequently, then, thereafter, too, until, until now, when Compare Contrast Grid Subject A | Shared Qualities | Subject B | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Outline Form for Compare Contrast Essays Thesis Statement ____________________________________________________________ ________________________________________ __________ Quality #1 for paragraph #2 Specific support_______________________________________ _______________________________________________________ _______________________________________________________ _______________________________________________________ Comparative/Contrasting Qualities for paragraph #2 Specific support_______________________________________ _______________________________________________________ _______________________________________________________ _______________________________________________________ Quality #2 for paragraph #3 Specific support_______________________________________ _______________________________________________________ _______________________________________________________ _______________________________________________________ Comparative/Contrasting Qualities for paragraph #3 Specific support_______________________________________ _______________________________________________________ _______________________________________________________ ______________________________________________________ Quality #3 for paragraph #4 _______________________________________________________ Specific support_______________________________________ _______________________________________________________ ____________________________________________________ ___ _______________________________________________________ Comparative/Contrasting Qualities for paragraph #4 Specific support_______________________________________ _______________________________________________________ _______________________________________________________ _______________________________________________________ Conclusion ______________________________________________________ _____________________________________________________ ______________________________________________________ Compare or Contrast Checklist ______I have made it clear in my opening paragraph what two things I will write about and whether I will compare or contrast. ______I offered a good strong thesis letting the reader know what I plan to compare or contrast. _____I have offered three points in which I will compare and contrast my two subjects _____ I stuck to my method of development: looking, in order, at one side at a time. _____I have used transition words as I moved to each subject an d from paragraph to paragraph, so my essay reads smoothly like water rolling down a hill. There are no sudden changes of subjects without gracefully transitioning into them. ______My concluding paragraph binds my two subjects together and brings me back to the thesis of my essay. ______My simple sentences offer one thought only. ______I vary my sentences. I make sure to use compound and complex sentences, so my essay has a musical quality to it, but I do not overdo it. ______I have reviewed my essay and removed all redundant words. I avoided wordiness and stuck to concision. Checklist ______Prewriting ______Grid (comparing qualities) ______Outline ______Rough draft ______Edited drafts (with correction marks) Evaluate Your Essay _______ Read the essay once without making any comment _______Draw a line under any awkward wording that is difficult to understand _______Draw a two lines under questionable spelling or grammar _______Highlight the thesis statement (or draw a wavy line under it) _______Highlight or wavy line under the main quality in each paragraph _______Look for transitional words and phrases, and if there are none, make notes on your paper to put them in. _______Write the words â€Å"vague† or â€Å"specific† in the margins next to specific details. _______Circle or highlight: slang, cliches, repetition, and misspelled words ________Pull out Hacker or open up the Hacker site: review your MLA. If format is off, fix it.

CORE BUSINESS TOPICS QUESTIONS Essay Example | Topics and Well Written Essays - 2000 words

CORE BUSINESS TOPICS QUESTIONS - Essay Example Although this is the case, the qualitative goals which are referring to the customer-perceived factors of quality on the basis of products or services, are considered as the most important. This is the goal to achieve customer satisfaction which can be related to the fact that quality of services and products can be translated to competitiveness of the company (Karlof, 1993, p.83). This means that targeting customer satisfaction is taking the strategic efficiency route as well as the competitive advantage to success instead of the operative efficiency (p.5-7). Examples of companies that operate on this philosophy are the up-market car brands such as Jaguar, Mercedes, BMW and Saab (Karlof, 1993, p.5-7). It is important in the changing modern economy though to have balance between customer satisfaction and cost efficiency to be able to survive. But if one factor should solely be chosen, quality of services offered and products manufactured should be the main priority. The knowledge of the difference between business research and reporting can be considered as a fundamental business concept needed in the establishment and operation of any type of business. Business research can be defined as the data gatherings techniques undertaken in relation to business. It also covers the analysis of the data gathered with the aims in lined with the improvement of the business in terms of profitability and customer satisfaction (Bryman and Bell, 2007). Business reporting on the other hand, deals with the presentation, delivery and dissemination of the gathered data and information regarding the operation and management of the business. In the development of new technology, new ways are being used in the said discipline such as computer-based business reporting (Beattie and Pratt, 2003, p.155). One example of the development in business reporting is the EBR or the Enhanced Business

Malcolm X Essay Example | Topics and Well Written Essays - 750 words - 1

Malcolm X - Essay Example His following into the wrong crowd is the aftermath of finding a job with the New York-Boston line, where he is forced to make the choice of joining a gang by virtue of being a black person and being of a different ethnic grouping from the rest of society, which is being black (Omi 10). The scene of Malcolm facing justice is peculiar to race issues in that other members of society from other races engaging in similar or worse activities were let off, as is the case of the Ku Klux Klan, who killed his father and no action was taken against them. This shows that certain members of a certain race can be held accountable for their own actions, while the rest based on their race can go scot free with no charge. Still on this scene, another concept comes up, where there are races that are higher than the rest in regard to who qualifies to join which corps in society and who does not, which brings forth the concept of segregation based on race. This is seen in the same scene in that there a re certain social problems that only affect certain races and not others, as Malcolm X is forced into the wrong crowd, where he joins a gang, not out of choice, but out of circumstances that he cannot help. With this in mind, race shows the scene shows the inequity amongst different races as it shows the gang problem as being unique to young black people living in the ghetto. The scene also raises the concept of moral responsibility found among different races, which is not common to all, as certain races tend to engage in certain conduct. This issue is intertwined with the earlier issue raised on unique problems affecting certain races in that joining gangs is made to appear as a thing only black youth would do and not the rest of the society. This is to mean that only black youth did drugs, as Malcolm X was an active participant in peddling coke for the local gang leader, according to the 1992 movie. The movie only depicts one other gang that is not of African American origin enga ging in gang and criminal activity, which is the Ku Klux Klan, and its depiction is that it is a white supremacist groups aimed at lowering the dignity of the local black people. The awareness of the moral issues is that racially, white supremacy groups are not morally wrong in trumping on the interest and rights of the black people, who they perceive as lesser beings compared to themselves (Omi 11). In race, the issue of double standards is brought again in this scene in that it shows the shifting goal posts of morality and rulings based on who is who in society, all based on the color of the skin and ethnicity. The same scene of the Ku Klux Klan draws the concept of race as a concept, where segregation thrives based on cultural differences, as well as the differences of skin color. This is as can be seen in the killing of Malcolm X’s father when Malcolm X was a child, which then brings to perspective how race makes people socially incompatible based on color and cultural va lues. The Ku Klux Klan could not handle the fact that there were black people and white people in the same society thus social supremacy comes in. In conclusion, the movie Malcolm X of 1992 on different levels draws out the concepts of race based on

The Gospel Of John's View Of The Role Of The Holy Spirit Research Paper

The Gospel Of John's View Of The Role Of The Holy Spirit - Research Paper Example This research aims at studying John's Gospel view of the Holy Spirit using the existing literature. In his article "John 14:17 and the Holy Spirit in the Gospel of John", Sloan gives a breakdown of earthly ministry of Jesus giving the leads to the permanent ‘indwelling of the Holy Spirit’ among his disciples on departure to heaven. Further, Carsons (1991) gives the descriptions of ‘the responsibilities of the Holy Spirit’ during the final discourse of Jesus. It emerges that the Holy Spirit hovers through those baptized in it (known as indwelling). Furthermore, the Holy Spirit is independent of the father and the son due to the nature of the work allocated. The Holy Spirit is responsible of the Christendom and the spread of the church within boundaries and beyond. The institution of the church survives on the mercy of Holy Spirit who is responsible for this valuable task (Stott 2006). The Holy Spirit fills the followers of Christ with the yearning to know God more as the ethics dictate. The responsibilities further stretch towards the power to redeem and reconcile humans and their God whenever they wrong him (Barth 1993). The regeneration of human beings is entirely dependent on the functions of the righteous Spirit as evident from Owen's "Discourse concerning the Holy Spirit.† He has more than one function as Linzey puts it in her book "The Baptism with the Holy Spirit.† The illumination of the human believer's mind depends on the efforts of the divine Spirit as indicated in John 3:5. This is because the Holy Spirit knows better about God's will than any other supernatural power in existence thus engages the believers in their day-to-day activities that related to Godliness (Rogers 2009). 1 Introduction The Holy Spirit in the Gospel of John is first introduced in Chapter 1 verse 33. The functions of the Holy Spirit in a believers’ life are discussed in three chapters (14-16). â€Å"But the helper, the Holy spirit whom the father will send in my name, He will teach you all things.† These verses show the Holy Spirit as a helper and teacher. Other roles that will be discussed in this paper are the Holy Spirit as a comforter, giver of life, living water and as a reminder of Christ among other roles. This paper will also look at who is the Holy Spirit, how does one receive Him and how it is viewed in the Old Testament. This paper has considered the Holly Spirit in the perspective of the gospel of John. We have taken the entire gospel through references to the Lord’s Ministry as provided in the first thirteen chapters. Then, it extends to God’

The Ferrero Group Is A Family Limited Company Marketing Essay

The Ferrero Group Is A Family Limited Company Marketing Essay This paper was written in order to present Ferrero solutions and possible strategies to increase its profit during the period of Christmas 2010, in the UK. The report will comprehend the global chocolate market along with the current trends; with a special highlight on the UK market. First, the situation analysis of the company is the crucial step that will allow us to understand on what the objectives and strategies must be based on. In order to do so, we will undertake a macro and micro environment description and analysis to see how is influenced the company; starting with the company itself, we will define its place in the market, its product line, its culture, and its goals. This will lead us to the study of the collaborators such as the distributors and the suppliers which have a key role in these busy times. Analysing the market size and growth will help us to understand the English customers, their behaviour, their needs and expectations and particularly in such important period. We will also define the appropriate target markets. Certainly, we will also have a look on the competitors of the market; the direct or indirect ones based on their positioning and market shares. And finally a PEST Analysis will help us to understand the current climate and context and the current political, economical, social and technological factors that can have an impact on our objectives. Ferreros budget on this project is  £ 740  000. Based on this budget and on the fact that Christmas count for 40% of the annual sales we expect a 3 % profit increase in comparison with last year. We will give our advices on how implement and control the whole project. Introduction The FERRERO group is a family limited company of the Italian food-processing industry created in 1946 by Pietro Ferrero. The company was founded in 1956 in Alba, Italy. Ferrero ranks today 4th in global confectionery and chocolate. The company is active on five major markets (spreads, dried snacks, chocolate, confectionery and chocolate confectionery pocket), with highly targeted product of international renown such as Nutella, Mon Cheri, Kinder, Ferrero Rock. The company is today employing 21600 people all around the world. Very involved in environmental and social problems, Ferrero is a large sized company which based its success on its core values: fun, innovation, respect for those who manufacture goods and those who consume them, quality and accountability involving all the employees. (MINTEL, 2009) The Corporate Objectives: Peter Drucker in his book Management-Tasks, Responsibilities and Practices suggests that a company should have objectives in each of these goals areas: Market standing Innovation Productivity Physical and financial resources Profitability Management performance and Development Worker performance and attitude Public responsibility Regarding the market standing, Ferrero aims to be leader on the confectionery market. The policy adopted by Ferrero Group is to keep an excellent quality, to be developing markets with products that are unique, different from those of competitors and technologically innovative and have the ability to respond to consumer tastes, whatever their nationality and their age. Over the years, Ferreros policy is to consolidate the position of existing brands, accelerate growth, launching at least one new product every year, always advancing the customer satisfaction invest in the territory and finally promote employment. EXTERNAL MARKETING AUDIT Macro environment PESTE analysis is the tool we used to analyze the strategy macro-external environment within which Ferrero operates. PESTE factors play an important role in value creation opportunities of a strategy. However they are usually beyond the control of the business and must normally be considered as threats or opportunities. (TELLIS,2006) POLITICAL Political factors can affect Ferrero. It could be either an advantage or a disadvantage. Indeed, if taxes increase, therefore consumption decreased and sales of stock decrease. However, if taxes decrease is consumers will probably buy more. Laws and regulations can also affect Ferrero income, especially regarding international trade and food labeling. Also, the Government is very concerned about obesity and is warning the population on the harmful effects of confectionery. ECONOMIC The new Christmas strategy will have to take into account economic factors because they have a strong impact on business. The first factor that could disturb the business is inflation. Prices will go up increasing the production costs of the company but the customers will not agree with paying more money. Also, inflation rates must be involved ina strategy. Indeed, if the interest rates go high then Ferrero will not expand its business. Also if consumers are under pressure due to their loans they would not want to buy unnecessary products. SOCIAL The main social factor which could influence Ferrero business is the current trend of snacking. Indeed, the number of people eating on the go is increasing over the years. Also, any social change taking place outside Ferrero could have an impact on the new strategy. If for example, the birth rate falls, like expectancy will increase. We can suppose that there will be a larger demand on confectionary for middle aged consumers. On the other hand, if the birth rate increases we can assume a larger demand for the young population. Also, diets are a problem. Indeed, all the current studies announced that obesity increases, and will even more in the coming years. This means that demand will decrease, people will prefer a fruit rather than chocolate. Finally, fashion is a contemporaneous factor that changes customers mind and tastes. Even if chocolate is not really the main preoccupation it is still essential to keep in mind that fashion is changing very quickly. Ferrero needs to adapt adverts and promotions in order to keep catching customers attention. TECHNOLOGICAL Today, production is high. This is thanks to high technology machines, quicker and more efficient. Also, factories are enabling high quality mass production. Then, the new ways of communications have improved. Indeed, it is easy and cheap to use Medias such as the internet, magazines, television, newspapers, and the radio to advertise and promote the products. Finally, Internet is still a good place to sell goods, even confectionary ones. This PESTE Analysis allowed us to comprehend the external environment barriers that can affect Ferrero business. This analysis introduces us on the direction that the company should go in order to increase the products success and minimize the cost. We are now going further working on the micro environment factors. Micro-environment The Company What helped Ferrero to reach its position on the international market is based on a few keywords. The first one is the very high quality of each item of their different ranges of products. Actually, the excellence of the raw materials is a determining factor in the companys products performance. Moreover, they are conscious about the fact that being in a long term and strong relationship with the best suppliers is the only mean to offer some of the best products on the market. To make sure that Ferreros products quality meets all the customers expectations and desires, at a reasonable price, Ferrero established a set of rules which constitute its Quality Management System. It is a certification mean applied to standards for raw materials and packaging, choice of suppliers, checking of goods, recipes, production instructionsà ¢Ã¢â€š ¬Ã‚ ¦ In order to reach an entire customer satisfaction, the company worked a lot on its last key success factor: Freshness. To be able to offer the best freshness to each of its product range, Ferrero settled high standards of hygiene and food safety. Being constantly innovating is the last key factor of the brands success. It is evident that Ferreros biggest strength is its continuous research in order to be able to develop and offer new and original products to the consumers. This task is carried out by Soremartec (Socià ©tà © de recherches marketing et technique) whose mission is to study, develop and realize innovative products capable of creating new market sectors, characterized by exclusive ingredients and manufactured using technologically complex production processes. Furthermore, Ferrero is also implied in social issues, environmental causes and cares a lot about food safety. But the companys main characteristic is its way of being GLOCAL. It means that its thinking globally, and its acting locally. That is to say that they are influencing the international market, while taking care about individual localities. These values led the confectionary group to the top, by making its products known and loved by millions of consumers worldwide. Overview of its products Ferreros products are part of the existing chocolate market. Generally, all the products offered are sold at a medium price, and the brand makes the difference playing on the content of the selections. Range of products sold on the market Ferrero classified its product in five categories according to the following logic: Kinder product: the first Ferrero category, is divided itself into three smaller ones: Kinder Bars, such as: Kinder Bueno, Kinder Chocolate, Kinder Maxi,Kinder Country. Chilled Kinders, such as: Kinder Pingui, Kinder Choco Fresh, Kinder Maxi King. Playful Kinder Eggs, such as: Kinder Surprise Kinder Schoko-Bons Ferrero products, is the second category, is made of: Nutella and Duplo products such as Nutella Go, Nutella Snack Drink, the classical Nutella jar and also Duplo and Duplo Nocciolato. As a third category, there are Chocolate products which are presented in transparent boxes: Ferrero Rocks, Raffaello, Mon chà ©ri, Then comes the Sugar Confectionary category, mainly composed of Tic Tac products such as: Tic Tac Tic Tac Silvers Tic Tac King Size Drinks is the last category classifying two Ferrero products: Estathà © and Nutella Snack Drink c. The market The company Ferrero is present on the international market; its geographic distribution is also international. It is a company of large size which invested a lot each year, who obtains a positive growth each year and whose profitability cannot ceases to increase; the subsidiary has seen its turnover multiplied for twelve years. France therefore takes the third place in terms of turnover after Italy and Germany. Ferrero is currently evolving differences on five markets: hazelnuts spread, confectionery chocolate, snacks dry more ultra-fresh, candy pocket, chocolate bars. Our product will position itself therefore on the confectionery market of chocolate. Currently, Ferrrero products located in the category sweets chocolate are at the stage of the maturity. Ferrero group is located in the fourth place in the world in the sector of confectionery. In the UK and over the 2005-2009 period, the consumption (Appendix 1) has increased as well as the total sales in value by an estimated 10%, to  £4.83bn. Chocolate remains the largest of the two main sectors and also showed the highest growth over the period. The Customers Geographical range Ferrero is present in the world, on all continents. Sociodemographic This market being very narrow, Ferrero had tried to expand and make chocolate a food as pleasure according to all. That is why, confectionery shock of Ferrero chocolate are addressed to all ages, all social classes, all nationalities, all religions, all income, all the socio-professional categories, etc. The Ferrero market shares by sector: (Source: ACNNielsen July 2005) à ¢Ã¢â€š ¬Ã‚ ¢ Spreads batter: 89, 2% of the shares of total market: Nutella à ¢Ã¢â€š ¬Ã‚ ¢ Snacks dry and ultra-fresh: 30,3% of total market shares Dry Kinder (Kinder Dà ©lice), Kinder Ultra-fresh (Kinder Pingui, Kinder Chocofresh, Kinder Happy Time) à ¢Ã¢â€š ¬Ã‚ ¢ Confectionery chocolate: 20% Bars (Kinder Bueno, Kinder Maxi, Kinder Country, Duplo, Mouthful and rocks (Ferrero Rocher, Raffaello, Mon Chà ©ri, Ferrero Prestige Confectionery playful (Kinder Surprise, Kinder Shokobons) à ¢Ã¢â€š ¬Ã‚ ¢ The confectionery pocket: 11, 5% of the shares of total market: TIC TAC à ¢Ã¢â€š ¬Ã‚ ¢ The chocolate tablets: 3, 2% of the shares of total market: Kinder chocolate Regarding all these segments, Ferrero is very present for children, it must therefore continue on this track because the chocolates pleasing to children but also to parents who buy for children. And if the mothers buy chocolates to children, is that they are seduced and convinced of the quality of Ferrero chocolates. This means therefore that the targets of Ferrero are fair and respected. Ferrero may not only strengthen its segmentation because it is already very developed on all segments. And it should not ignore in any case a small part of a segment. Chocolate is a food consumption of which quality is constantly increasing. In the years 2000, chocolate becomes a means of comfort, of delight, and pleasure of share its mixture bold and sweet highly taste. It is weapons natural style but also a good anti-stress. Each year, the total production in UK is about 380,000 tones, an increase of 33% between 1990 and 2000. Each year, the consumption of chocolate increases by about 3%, for indicative purposes, in 2002, the consumption of a one person was 4, 86 kg per year. It is by helping of such data that we can explain the excellent results in terms of sales and turnover of Ferrero. Competitors Years ago, the God-fearing and abstemious English Quakers were responsible for the early development of chocolate in the UK. They created the foundations of todays leading confectionery conglomerates. Some of the most famous Quakers names in chocolate making are Rowntree, Fry, Cadbury and Terrys. Then the Swiss took advantage of the market with their technical and commercial expertise. They created Nestle, Lindt, and Tobler perfecting the art of chocolate-making on a large scale. Today, the worlds leading chocolate manufacturer is still the Swiss based Nestle. It is followed by the US based Mars Inc. The other major players have almost the same size and each of them has an essential position in different markets. Philip Morris-owned Jacobs Suchard dominates in most of European countries. Cadbury Schweppes is the UK market leader. By 2010, the Total European Chocolate Market Will Reach a Value of $35.4bn, with Germany accounting for a 32% share, followed by the UK with 25%. Nestle, Mars, Ferrero, Jacobs Suchard and Cadbury are the market leaders. (HOOVERS) Also, the chocolate bars like Crunchie, Picnic, Mars, Snickers, Kit Kat and Violet Crumble account for about 40% of chocolate market sales. But it is the emerging markets in Asia, South America and Eastern Europe which offer the greatest growth prospects for the worlds chocolate makers. Asia, hampered by humidity, often inadequate refrigeration and poor distribution, is nevertheless seen as a major growth market due to its sheer size. International rank of Ferrero, in terms of percentage of Sales in value Distributors Ferreros success is based primarily on the success of different brands developed by the group. But, to maintain this level of excellence, Ferrero must anticipate any change and adapt as soon as possible. This involves the establishment of a supply chain is performing particularly well. With all its products, Ferrero uses the normal distribution channels for small, medium and large retailers. Ferrero uses short distribution channels, 1 or 2 intermediate before end user, allowing an increase in awareness and geographic implementation locations. This choice of circuit is essentially due to the large size of Ferrero as well as its relocation. Its leading position gives it a certain assurance of profitability and its distribution is assured by its experience. INTERNAL MARKETING AUDIT Operating results Regarding the entire Ferrero Group, and despite its kitsch reputation in the UK, it ended the 2008-2009 financial year with a consolidated turnover of 6,345 million euros, an increase of 2.1% (+131 million euros) compared with the previous financial year 2007-2008. The Group worldwide includes 38 trading companies, 18 factories and around 21,500 employees. Strategic issues analysis Marketing objectives will allow us the secure the loyalty of our customers and attract those whoo are not yet convinced. Our core competencies and our competitive advantage are all about quality, taste, and customers satisfaction. Our products are positioned as premium confectionery products on the market. This position is due to the high quality and the relative high price of our products. Finally, regarding the segmentation Ferrero is now globally sold to individual consumers and families from all socio-professional categories. Marketing mix effectiveness Products This strange mix of tradition and modernity is a strategy that, in the design, manufacturing and communications products, is avoiding the beaten track. (KOTLER 2003). Ferrero creates few brands, but always on high value-added niche, where they quickly become leaders. That is because Ferrero plays on latent demand. More than products, the Italian group invents new ways of consuming the candy. With Nutella was born the chocolate spread, and forty years later, Ferrero still holds nearly 50% volume share of the English sector. Thanks to Kinder, children discovered their first chocolate. And the five products of the brand (Kinder Surprise, Kinder Country ) now represent nearly 30% of the group turnover. The Patent Secrecy is also well guarded that any new process invented by the laboratories Ferrero is industrialized by its wholly goods. Ferrero products have a longer life cycle and are almost all in the maturity phase. The packaging is changing but without much disruption. For example, t he product Nutella is still sold in a glass jar and the dominant colors are red and black. But now thanks to Ferreros research and innovation system, there is a product especially created for each event. There are Christmas tree Ferrero Rocher boxes, bell boxes for Easter and Maxi Kinder Surprise Eggs for childrens birthdaysà ¢Ã¢â€š ¬Ã‚ ¦). Price Several factors explain the relative dearness of the Ferrero products. Firstly, there is a historical factor: their products are almost always the first appearing on the various market segments they covet and they quickly become successful. The group can afford to set a high price. Then there is a need to reward quality factor. Ferrero products achieve to have this unique taste because they are made with the best ingredients. Moreover, being a Group highly focused on innovation, Ferrero supports large costs of R D. Finally, Ferrero products are often quasi-monopoly on the segments they occupy; there is no competition from cost. Ferrero is free to set its prices, there are no substitute products having the same quality. The Ferrero Group products are related to high-end products that appeal, however, all segments of customers. Place With all its products, Ferrero uses the normal distribution channels for small, medium and large retailers. Depending on the size and type of linear switching surface, the end product is more or less present. Ferrero uses short distribution circuits, one or two intermediaries before the final consumer. Ferrero products are easily accessible as customers can purchase them while going shopping, in any retail store. If the customers do not go shopping especially to buy a Ferrero product, it can become a purchase on impulse, as generally, on special occasions, these products are settled in end-aisle displays to be visible. Promotion The communication strategy is at hand. Not that advertising is neglected, in Italy the Group is the 2nd of advertisers on TV behind Procter Gamble, all brands and all media. Ferrero spent last year around  £11 million a year in the UK advertising its brands. Ferrero Rocher for example has invested over the past 20 years, more than  £50 million in adverting in the UK.A strong past activity in the UK included a tie-up with The Simpsons. But Ferrero has never forgotten his rural roots, is very down to earth: the product, just the product. Advertising extols the nutritional benefits the Kinder, is more milk and less cocoa. It even explains how to eat the egg. Like all other links in the chain, and contrary to what happens in many other food groups, advertising is an integrated service of the company, which has its own management, Pubbliregia. With a golden rule: Never call on behalf of Ferrero. Because the label is hidden behind Ferrero brands. SWOT ANALYSIS SWOT ANALYSIS STRENGTHS WEAKNESSES INTERNAL ANALYSIS -Awareness of the brands High quality of the products it offers. Constant political revolution of marketing. Great capacity to meet demand. Innovation research/technology Strong dependence on many suppliers Probability of lack of control by the heavy dependence on many providers. OPPORTUNITIES THREATS EXTERNAL ANALYSIS Easy to buy: easily accessible for the customers. Considered as an ideal product for gifting. New flavors Emerging markets. Health regulations Strong competitors/Imitation Internal Environment Description of the Internal Environment is based on strengths and weaknesses. First, regarding the strengths, one of the essential assets that Ferrero possess is the quality of the chocolate. Quality remains the same over the years. Ferrero knows its customers and is able to perfectly meet the demand. Also, regarding RD, continuous researches are done aiming at developing new and original products by Soremartec (Marketing Consulting Agency). Ferrero invest every year in bringing technical and organizational innovation to the production line. Indeed, the uniquely shaped components of Ferrero required the design and construction of unique machinery, not available on the market. On the other hand, Ferrero has a strong dependence on its suppliers (cocoa suppliers for instance). This strong dependence result that the company may have to interrupt its production if the providers do not supply raw materials. This could result to a lack of control then. External Environment The external environment consists of Opportunities and Threats. The main opportunity is the easy access of the product. Customer can find at least one Ferrero products wherever he goes. Ferrero products are considered as an ideal product for gifting (Christmas or Eastern). It is a kind of tradition that will not change soon. However, the introduction on new flavors will help in gaining more market share. Finally, the emergent countries such as China or India are more and more willing to eat as the Western World. On the other hand, new health regulations such as anti-obesity campaigns for instance can have an impact on the chocolate consumption. Also, even if Ferrero is a leader, there are some strong competitors on the market. Some of them are working with the same technology and high quality end products; there is a risk of imitation. MARKETING STRATEGY Target Market For next Christmas 2010, our objective is to put together all our previous segmentations. This trial will last only for a short time (1month). Kinder Surprise and Ferrero Rocher are the top Christmas chocolate gifts. We decided to first target the young audience with children, who will have an impact on their parents decision making process. But we will still target adults and parents (especially mothers), as the price will not be affordable by young people. Marketing Mix Product For next Christmas 2010 the main preoccupation is to assemble people together. The product will a limited edition of Christmas tree made in Kinder chocolate around 1.4 feet height. The tree will be decorated with six Ferrero Rochers and six Moncheri chocolates, by way of ornaments and baubles. The offer will start on the 1st December and will end on the 27th. We will hide 10 little Golden Stars in the whole English production trees. Each Golden star offers a family trip to Dominican Republic for New Years Eve. Price Looking at the competition and our other prices for example during eastern, we will set our price at  £22/Christmas tree. Place Customers will be able to find this product in everyplace where Ferrero already is (Hypermarket, Supermarket, Convenience stores). Also, we will organize in every point of sales within the supermarkets, a special display stand where the trees will be exposed. The offer will be visible on a promotional banner. Promotion In order to promote the tree, we will first use mass media such as television and radio. As we do not have a lot of time, we need to be quick with our communication. On TV we will create a special advert in a Christmas spirit. But we will put together all the three worlds in the ad (the young Kinder, the gourmand Ferrero Rocher, and the subtle Monchà ©ri). We could adapt the famous catchphrase Christmas isnt Christmas without Ferrero by adding together. Together define the Christmas atmosphere, a kind of love one for family and friends. At the end a special flash will announce our special Sunny Christmas offer. On radio, a special short spot will be broadcasted explaining the offer. Positioning brand The positioning must be done according to competitive offers. It is important to differentiate its product or service in the minds of consumers especially in such busy period. According to Kotler et al 2009 matrix (Appendix 3) our Ferrero product is a high quality product with a quite high price. The positioning must be as a premium brand. Indeed the brand is quite expensive in comparison with other chocolates that customer can find. Implementation and Control Budget We will produce 100  000 Christmas trees for the UK market. Our cost of production are estimated at  £150  000. We assume another  £150  000 in order to distribute the product on the whole market. We will need a total  £400  000 for the all the promotion. In order to launch on the radio the advertisement  £25000 are required. The same amount will be necessary to publish the our newspapers campaigns. The display stands will have a cost of  £40  000. Or TV advertisement will cost  £300  000. Finally our special 10 sunny trips offered will cost  £40  000. If all stars are not discovered before the 26th of December, trips will be offered to a children care association. (See appendix 3) Roll on time table Our product manager Dave Tucker and his team will be in charge of the design of the product Our marketing manager Nell McIntosh will be in charge of distribution and promotion of our all concept. Our financial services in collaboration with the production and marketing department will manage the price strategy. Our product will be advertised 15 days before the launching. The offer starts on the first of December and stops the 26th. The aim is to urge people to buy the Christmas tree to introduce all the Ferrero worlds within families. Monitor and Evaluation We will first analyze sales and financial results and comparing them to our projections. If results are positive we will improve the idea next year. If not, we will undertake corrective actions. But analysis the sales is not enough to reveal how well a company is performing among the competitors. Then we will analyze the market shares Then, we will check either the advertising had a catching impact on our customers by post marketing survey and researches. Finally, we will organize some store checks enquiring about the customers satisfaction. These surveys will be conducted in 10 stores asking for their feelings regarding the product, the allocation of shelf space, the price and the promotions underway. BIBLIOGRAPHY Anderson E. and Simester D. (2003) Mind your pricing cues, Harvard Business Review, September. Berger W (2003) Thats advertainment, Business 2.0, March. Brown S. (2001) Torment your customers (theyll love it), Harvard Business Review, September-October. Codol J.P, Tap P.(1988) Revue internationale de psychologie sociale, n ° 2. Dhar R and Glazer R. (2003) Hedging customers, Harvard Business Review, May. Dubois B. (1998) Lart du Marketing, Village Mondial. Drucker P. (1975) Management-Tasks, Responsabilities and Practice. Eliott S. (2006) Letting customers control marketing  : priceless, New York Times, 9 October. Johnson M.D. (2004) Customer portfolio management, Journal of Marketing. Kapferer J.N. (1995) Les marques, capital de lentreprise, Les Editions dorganisation. Kotler Ph.(1967) Marketing Management  : Analysis, planning and control, Prentice Hall. Kotler, Philip (2003) Marketing Management, Prentice Hall. Lendrevie J, Lindon D, (2006) Mercator, 8à ¨me à ©d, Dunod. Malcolm McDonald (2007) Marketing Plans: How to Prepare Them, How to Use Them. Mintel (2010) Chocolate Confectionary, UK. Mintel (2010) Seasonal and Boxes chocolate, UK. Nagle T.T. and Holden R.K. (2002) The strategy and Tactics of Pricing, 3rd edition. Nohria N. (2003) What really works, Harvard Business Review, 81. Pieters R; and Wedel M (2004) Attention capture and transfer in advertising: brand, pictorial, and text-size effects, Journal of marketing. Sangera A. (2005) Too many mission statements, Financial Times, 22 July. Tellis G.T (2000) Which ad works, when, where, and how often? Modeling the effects of direct television advertising, Journal of Marketing Research. Tellis G.T. (2006) Modeling marketing mix, Handbook of marketing research. Underhill P (2000) La Science du Shopping, comment le merchandising influence lachat, Village Mondial. Vettraino-Soulard M.C. (2000) Luxe et publicità ©, Retz. Appendix 1: Western Europe: Consumer expenditure on chocolate confectionery by country (2007)

The Beginning of Autumn :: essays research papers

The beginning of autumn It had been raining all day, and Irma had started to feel the symptoms of the flu. She always suffered during the season of allergies, and autumn always brought dust with it. At the end of the day, Enrique, her husband, came home and asked her to accompany him to Monterrey the next day. He was in the middle of a big deal of his professional career, and someone wanted him over there taking charge of his business, it was imperative he attend that appointment! It was the only opportunity he had or they would hire someone else for the new position. In her rushed packing she included some newborn’s clothes into their baggage by mistake. She had planned to stop by the hospital to pay the balance for her new daughter’s delivery scheduled the following month, but she wouldn't have time. They woke up early in the next morning and she felt worse with her flu and allergies, so she decided to take some medicine, â€Å"once we got there, I will be ok, and then we'll come back, and I will be able to rest† she thought. They arrived at the bus station and on the way Enrique bought a newspaper. The top heading read move to â€Å"NY Mets go into 1st place after trailing for 12 games†(citation. He got excited because his father had always followed the Mets very closely (Escobar). They arrived around 5:00 in the morning, and stopped for something to eat. Enrique’s appointment was schedule for 9:00 a.m., so they had enough time to get breakfast. She got out of the car, and she felt a little dizzy, but she didn't give it any importance. They entered the restaurant, and she asked for her favorite meal, â€Å"Machacado con huevo†. As she was about to take the first bite, she felt water between her legs. â€Å"Oh my God!!! Its time†, she screamed. Enrique paid the check without eating anything and asked for the closest hospital. As soon as Irma got into the car, she fainted. Enrique was so nervous that he overlooked the first hospital in sight and kept driving. Finally they reached a hospital and the helped him to get Irma inside. They didn’t even register but went directly into the delivery room. It took more that three hours to pull her child out; Irma was unconscious. Finally, the clock announced nine o’clock and he then realized that he has missed the appointment, yet the sound of the new baby’s screaming got him from his thoughts, it was their baby! It was a chubby baby girl that weighted 9 pounds!