Was Chris McCandless Prepared When He Went Into The Wild...

The book about Chris McCandless’s journey into the Alaskan bush, Into The Wild by Jon Krakauer, received a lot of criticism about Chris being foolish for being unprepared. From the articles that I have read, most of the sources do believe that he was poorly prepared for his journey. But there are a few people who believe he was prepared mentally, and an even smaller amount believe he was fully prepared. I believe that Chris only knew what he was doing mentally. He did not have the correct tools or the developed skills to survive, for an extended period of time in the wild. But, he did know what he was about to get himself into. He planned out the trip and knew exactly what his risk factors were. Chris McCandless was either prepared†¦show more content†¦This forced him to hunt animals and gather berries and other edible plants for him to eat. In another article, by Craig Medred, he addresses Chris’s mental state, â€Å" â€Å"Personal identity is frequently di sturbed in schizophrenia. Early symptoms include the feeling that one is different or altered in some as yet indefinable way,† they write. â€Å"In other cases, patients may believe that they are someone else, either known or unknown, famous or infamous.† Many people have probably written about themselves in the third person at some time, as Supertramp did in his journals. But how many of them flip back and forth between competing identities?† Medred believes that Chris had schizophrenia, which is what caused him to create the pseudonym, â€Å"Alex Supertramp.† If Chris did have schizophrenia, like Medred thinks, then it creates a reasonable explanation as to why Chris left behind a good life to travel the United States. Not only does this make sense as to why Alex is brought into play, it could have made Chris believe that Alex had the skills to survive in the wild. And make Chris think that he could survive using the small amount of materials that he had brought with him. On July 20th, Judith Kleinfeld wrote a paper talking about Chris, the paper is called â€Å"McCandless: Hero or dumb jerk?† In the paper, she addresses the novel, â€Å"Jon Krakauers best seller Into the Wild immortalizes this young man, who walked into the wilderness with noShow MoreRelatedQuotes On Chris Mccandless806 Words   |  4 Pagesown life, or someone else’s. Chris McCandless was a man with unique qualities, and served to please himself and coincedently others as well. In the book â€Å"Into the Wild† the author, Jon Krakauer, explains the adventures and mishaps Chris McCandless went through in his life. Krakauer admired Chris for his personality, and his ability to be determined and hardworking at everything he did. Chris McCandless was an admirable man, with his individual view on life, and the way he could touch a person’s lifeRead MoreChris McCandless is NOT a Hero1239 Words   |  5 PagesInto the Wild, written by Joh n Krakauer tells of a young man named Chris McCandless who 1deserted his college degree and all his worldly possessions in favor of a primitive transient life in the wilderness. Krakauer first told the story of Chris in an article in Outside Magazine, but went on to write a thorough book, which encompasses his life in the hopes to explain what caused him to venture off alone into the wild. McCandless’ story soon became a national phenomenon, and had many people questioningRead MoreAnalysis Of Into The Wild By Jon Krakauer1303 Words   |  6 Pagesknows exactly what might happen. Tragedy can sometimes come when we least expect them while searching for what we believe can bring us peace and satisfaction. We see this in the novel, Into The Wild by Jon Krakauer about a young man who is searching for what he believes might give him freedom, he goes on his own journey without knowing the end consequences. The author includes and arranges many features that help better understand w hy he wrote this novel and for what purposes. The historical situationRead MoreChris McCandless Search For Truth in Jon Krakauers Into the Wild1308 Words   |  6 Pageshairstyle – we just always want what isnt ours. Chris McCandless from Jon Krakauers Into The Wild is no exception. He lives his life as part of an upper-middle class family, is smart, and goes to and does well in college, but he still feels like something is missing from his life. He want something completely opposite of the life hes used to. Chris McCandless spent a lot of time looking for something entirely different from what he already had and while he found true happiness it eventually lead toRead MoreOur Ability to Connect with Nature1553 Words   |  7 Pagesmay suggest that an individual came from nature. In the Genesis 2:7, Adam was created by God from the Earth’s dust and Eve was created from Adam’s rib. An individual should be able to connect with nature, because the individual was first created by Earth’s dust. However, t hat is not the case and an individual usually experience little to no connection with nature. In Martha Stout’s essay, â€Å"When I Woke Up Tuesday Morning, It Was Friday,† Stout mentions dissociation as the possible cause of why an individualRead MoreAdvantages And Disadvantages Of Life On The Road1463 Words   |  6 Pagescan be seen when Jon Krakauer wrote about Chris McCandless, a very famous traveler and an intelligent man, after his death in the book, Into the Wild. Chris McCandless was a 24-year old who finished college at the elite Emory University, but unexpectedly left his family and ultimately society, to live life in the wild. He decided to travel to Alaska under the name Alex Supertramp and mostly live dependent on the land with limited supplies and the aid of passerbys. Unfortunately, Chris ends up in death’sRead MoreEssay On Chris Mccandless1092 Words   |  5 PagesChris McCandless, the subject of Jon Krakauersâ€Å"Into The Wild,† whose off-the-grid Alaskan adventure ended in starvation is a hero and an idealist whose sense of independence and adventure inspires us to reach for our dreams. McCandless was a courageous man. He wanted to live a life that was completely different than the one his parents lead. And wanted to submerge himself in the world that we live in and be sequestered from people who take it for granted. However, most students see McCandless asRead MoreAnalysis Of The Book The Wild By Jon Krakauer1402 Words   |  6 Pagesremains were concluded to be those of Chris McCandless, an affluent 20-something from Virginia, who wound up dead following his two-year long self-righteous odyssey. Author Jon Krakauer wrote an article on McCandless for Outside magazine, which later disseminated into a novel titled Into the Wild. At a glance, McCandless and Ellsberg may seem like polar opposites, but after a parsing examination, one can see that they are incredibly similar. Both Ellsberg and McCandless advocat ed for and upheld their principlesRead MoreUse of Literary Techniques by Jon Krakauer When Writing Into the Wild1585 Words   |  7 Pages In the novel â€Å"Into the Wild† by Jon Krakauer, Krakauer tells the story of a Chris McCandless through different points of view perceived from people close to him. Despite the fact the Krakauer did not personally know Chris McCandless, Krakauer uses opinions from himself and others to help conclude meaning and impact behindMcCandless’s journey. Krakauer introduces events in the story in an order such that it also introduces the significance behind them. These techniques help the reader conclude theRead MoreAnalysis Of Chris Mccandless And Henry Thoreau1593 Words   |  7 Pageshow real it was. There was nothing more pure than sitting in the middle of nature. Everything was simple and true for once, unlike her childhood that was filled with civilization. Chris McCandless and Henry Thoreau had different reasons for going into the woods, they had the same view on how people should live, and they had a different way of living in the woods. Thoreau went into the woods to live life in its simplest form, where McCandless went into the woods to explore himself. He decided to live

Tda 2.4 Equality, Diversity and Inclusion in Work with...

TDA 2.4 Equality, diversity and inclusion in work with children and young people. In this essay i will be discussing equality amongst children, inclusion, inclusiveness and diversity and how to put these things mentioned into practise when working with children and young people. 1, Understand the importance of promoting equality and diversity in work with children and young people. 1.1 Identify the current legislation and codes of practise relevant to the promotion of equality and valuing of diversity. Current Legislations Children Act 1989 – Protecting children’s welfare and to provide services according to the specific needs of children. Human rights act 1998 – specifies and enforces the rights of individuals and if these†¦show more content†¦All schools are required to produce a Disability Equality Scheme (DES) that sets out ways to promote equality opportunity, positive attitudes towards pupils, staff and others with disabilities. Along with the above there must be an action plan in place to outline methods of removing discriminatory barriers for example: * Improvement to physical environments such as lifts, ramps, room layout, higher desks, and wider doors and so on. * Providing information and work in different formats such as larger fonts, auditory work, pictorial. School policies All schools must have policies that are designed to reflect the rights and responsibilities of those within the school. These policies should provide guidance to staff and visitors who attend the school on ways to ensure inclusive practise is used. These policies are as follows: * Race/cultural diversity * Equality of opportunity/inclusive practice * Safeguarding/bullying * Gifted and talented pupils * Special educational needs * Disability access These policies have been made in response to legislations that have been passed. Schools are obligated to monitor the affect of these policies to see what changes they bring forth and to make sure they are for the better, by doing this they can sort out the week points of the policies and adapt them to work for the better. 1.2 Describe the importance of supporting the rights of all children and young people to participation andShow MoreRelatedTda 2.4 Equality, Diversity and Inclusion in Work with Children and Young People1458 Words   |  6 PagesTDA 2.4 : Equality, diversity and inclusion in work with children and young people The current legislative framework protecting the equal rights of all children and young people are stated in the United Nation’s Convention on the Rights of the Child (1989). These rights are extensive, including the right to education and the right for children and young people to have their views respected. The Children Act 1989 sets out the duty of local authorities to provide services according to the needsRead MoreTda 2.4 - Equality, Diversity Inclusion in Work with Children and Young People2579 Words   |  11 Pages- | TDA 2.4 - Equality, Inclusion amp; Diversity In Work With Children and Young People. | Kerri Cook | | Contents Section One: Page 4 Legislation, participation, equal access and valuing and promoting cultural diversity. Section Two: Page 8 Prejudice amp; Discrimination and own attitudes, values and opinions. section three: Page 13 group inclusion Contents Page 4 - Section One Page 5 - 1.1 - Identify the current legislation and codes of practice relevant to the promotion of equalityRead MoreDiscrimination and Young People706 Words   |  3 Pages Promote equality, diversity and inclusion in work with children and young people 3 2 Assessment criteria The learner can: 1.1 Identify the current legislation and codes of practice relevant to the promotion of equality and valuing of diversity 1.2 Explain the importance of promoting the rights of all children and young people to participation and equality of access 1.3 Explain the importance and benefits of valuing and promoting cultural diversity in work with children and young people 1.4 InteractRead MoreTDA 3.2 organisation in schools Essay3183 Words   |  13 Pagesthis helpful. You don’t have to work this way. You can present your tasks in other formats if you wish as long as it demonstrates evidence of the knowledge and understanding. NB: Please ensure that you refer to the unit additional guidance throughout the completion of these tasks. The following units must be completed for achievement of the qualification. Unit ref Unit no Unit title Unit type Level Credit 1 F/601/3327 TDA 3.1 Communication and professionalRead MoreCashe Level 2 Essay example18123 Words   |  73 PagesCACHE Qualification Specification CACHE Level 2 Certificate for the Children and Young People’s Workforce (QCF) CACHE Level 2 Certificate for the Children and Young People’s Workforce (QCF)  © CACHE 2011 Except as allowed by law, or where specified in the text, no part of this publication may be reproduced or transmitted in any form or by any means without prior permission from the Council for Awards in Care, Health and Education. CACHE has provided this Qualification Specification in MicrosoftRead MoreEquality, Diversity and Inclusion in Work Children and Young People.773 Words   |  4 PagesTDA 2.4 Equality, diversity and inclusion in work children and young people. Unfortunately some children, at some point in their life will experience some form of discrimination. This could be anything from being called names because they wear glasses or being shunned in the playground because they aren’t wearing the latest fashion in coats or trainers. Sadly as children become young people this could also grow into discrimination due to their race, colour or even sexual preferences. WhateverRead MoreEssay on Tda 2.42734 Words   |  11 PagesTDA 2.4 Equality and diversity and inclusion in work with children and young people. 1.1. Identify the current legislation and codes of practice relevant to the promotion of equality and valuing of diversity. Equality Act 2010 The Equality Act 2010 aims to protect disabled people and prevent disability discrimination. It provides legal rights for disabled people in the areas of: †¢ employment †¢ education †¢ access to goods, services and facilities including larger private clubs and land basedRead More2.4. Diversity, Equality and Inclusion3667 Words   |  15 Pagesï » ¿TDA Unit 204 Equality, diversity inclusion in work with children young people [1.1].In your setting, there is a range of policies which formally sets out guidelines and procedures for ensuring equality. The policies must take into account the rights of all individuals and groups within the school as well as considering the ways policies work to ensure equality, inclusion. Policies also pay regards to the values and practice, which are part of all aspect of school life.   United Nation’sRead MoreChildcare: Education and Subject Code Essay43120 Words   |  173 PagesAccreditation Start Date: Ofqual Accreditation End Date: Ofqual Certification End Date: 31/07/2010 31/07/2014 31/07/2016 O:\ASCENTIS\Programmes\Vocational\Educational and Training\Support Staff in Schools\L3 MandatoryOptional Unit Booklet Support Work in Schools.doc ools Qualifications specification.doc Page 1 of 137 Version 2- 28th Feb 2011 Ascentis Level 3 Award in Supporting Teaching and Learning in Schools Subject Code: 501/1289/2 Ascentis Level 3 Certificate in Supporting Teaching and LearningRead MoreTDA 3.6 Promote Equality, diversity and inclusion in work with children and young people5854 Words   |  24 PagesSTL 3.6 Equality, Diversity and Inclusion 1.1 Identify the current legislation and codes of practice relevant to the promotion of equality and valuing of diversity. There is various legislation and codes of practice relevant to the promotion of equality and valuing of diversity in including: Human Rights Act 1998 – Gives further legal status to the standards on Human Rights that was set out in 1948 with the Universal Declaration of Human Rights. This highlighted the principle that all humans have

Book Review †Simply Jesus Free Essays

We can go about Sunday after Sunday worshipping the Lord Jesus and praying out to him in our own ways but at the end of the day, are we ready to deal with the challenges of the â€Å"real life†? Would we question ourselves on the reality of Jesus’ existence? â€Å"With Jesus, Its easy to be complicated and hard to be simple†, described the author. And it is so true that with our Limited ability to fully comprehend the works of Christ Jesus, he becomes rather â€Å"under-utilized†, grossly under-valued with Its full potential nowhere near realized. The gospels, like his computer, have every right to feel restated, says the author. We will write a custom essay sample on Book Review – Simply Jesus or any similar topic only for you Order Now Jesus, though he was actually king, did not come fully recognizable as â€Å"the king†, so that his believers need to â€Å"exercise faith† in believing that Jesus is indeed the real king through all his miraculous works! Jesus is unavoidable. But he is also deeply mysterious. While we know so much about Jesus, yet there Is only so little that we really understood of him. Jesus puzzled people then, and he puzzles us till this day! Firstly, we know that Jesus’ world was a strange, foreign country. Those days the people then thought differently. They coked at the world differently in cultural habits, practices and lifestyle. Secondly, Jesus’ God seem to strange to us! There are so many â€Å"gods† from some of the world’s great religions that it is not sufficient Just to ask, â€Å"Do you believe? † but to also ask, â€Å"Which god dowdy believe In? â€Å". We need to get Inside Jesus’ world and try to catch a glimpse of what he meant when he spoke of God. Only then, we can begin to look Into think you were allowed to do, and he explained them by saying he had the right to do them! Of course, with all that said, Jesus didn’t have â€Å"authority’ over us. Nevertheless, the right to â€Å"choose† still lies in our hands today. How to cite Book Review – Simply Jesus, Papers

How does Shakespeare create dramatic impact in Act 1 Scene 5 Essay Example For Students

How does Shakespeare create dramatic impact in Act 1 Scene 5 Essay Shakespeare uses a wide range of skills to portray the development of a character throughout the play. Through using the stage and actions of the actors to convey the drama and emphasise how the characters are feeling, and through careful language that allows the audience and reader an insight into the characters personality, both being responsible for creating dramatic impact creating interest which draws the audience in. This scene is the introduction of the first meeting between Viola and Olivia, and both have a presumption of how each other behaves and have a small expectations which alter as the text continues. Olivia is a character we have yet to be properly introduced until this scene so far in the play, all that is known to the audience and Olivia, is that she is of Noble status, in mourning for the death of her brother, and the object of the Dukes desires. She is veiled which gives her a literal disguise, as sense of anonymity which acts as her defence mechanism against the Duke. With the status of being a Lady there is a respectable, educated manner that is presumed of her, to which she upholds throughout the play always holding the conversation and keeping control of where it leads. This is shown through the structure of the text, where she is usually asking the questions: Where you sent hither to praise me? How does he love me? Are you a comedian? Violas personality is however familiar to the audience in the previous scenes and the audience is aware of her disguise. This causes visual impact, as the audience is aware of something the other characters are not which creates a tension between the audience and the stage. Not only is Viola physically disguised as Cesario she is also disguised mentally as Cesario. She has to take leave from her female noble status into a young male servant to which she has to learn to be accustomed to. Not only are they disguised in their appearance, they are disguising their feelings. Viola has feelings for the Duke and is actually incapable of revealing them for the fear of her true identity being revealed. Through the twists in the plot Olivia becomes attracted and bemused with this young youth Cesario before her, she is attracted to his frankness and welcomes his audacious approach. Twelfth Night is all about roles and role playing which is dramatic in the figurative form. The further we get into the play the further they move from their roles into something that is more personal and true to themselves. Olivia in this scene with Viola moves from her immediately dismissive almost protective anonymity where she uses complex words to show off her importance and heritage to undermine the messenger, tis not the type of moon with me to make one in so skipping a dialogue. This however does not work, and Violas persistence in identifying who the Lady is through the veiled disguise, warrants Olivias interest leading to her revealing herself literally, breaking an oath she claimed she never would. Viola says: Are you the Lady of the house?, for she does not want to cast away her speech for which she says was excellently well penned on someone of no significance. Olivia later replies, we will draw the curtain and show you the picture. Viola is incapable of remaining impartial throughout this scene, and becomes impertinent in her approach, she steps out of her role, and through blind jealousy of the Dukes passion for this lady before her, begins to almost size up the competition, and remarks rather snidely when Olivia is asking for approval of the beauty of her face, Excellently done, if God did all and further more accuses he of being proud, I see what you are, you are too proud. For a servant this is completely outrageous remark, after all she is accusing a Lady of one of the seven deadly sins. Olivia however does not upbraid Cesario, only simply says, you are now out of your text. .u488a1d88a735156a4dcc878ac97163af , .u488a1d88a735156a4dcc878ac97163af .postImageUrl , .u488a1d88a735156a4dcc878ac97163af .centered-text-area { min-height: 80px; position: relative; } .u488a1d88a735156a4dcc878ac97163af , .u488a1d88a735156a4dcc878ac97163af:hover , .u488a1d88a735156a4dcc878ac97163af:visited , .u488a1d88a735156a4dcc878ac97163af:active { border:0!important; } .u488a1d88a735156a4dcc878ac97163af .clearfix:after { content: ""; display: table; clear: both; } .u488a1d88a735156a4dcc878ac97163af { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u488a1d88a735156a4dcc878ac97163af:active , .u488a1d88a735156a4dcc878ac97163af:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u488a1d88a735156a4dcc878ac97163af .centered-text-area { width: 100%; position: relative ; } .u488a1d88a735156a4dcc878ac97163af .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u488a1d88a735156a4dcc878ac97163af .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u488a1d88a735156a4dcc878ac97163af .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u488a1d88a735156a4dcc878ac97163af:hover .ctaButton { background-color: #34495E!important; } .u488a1d88a735156a4dcc878ac97163af .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u488a1d88a735156a4dcc878ac97163af .u488a1d88a735156a4dcc878ac97163af-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u488a1d88a735156a4dcc878ac97163af:after { content: ""; display: block; clear: both; } READ: Is Shylock a villain or victim in Shakespeare's The Merchant of Venice EssayOlivia also reveals begins to reveal herself to Viola. At the beginning she is very cynical and dismissive of the messengers speech, and remarks quite coldly when Viola refers to the Dukes love lying in his bosom, O. I have read it: it is heresay. Further on in the conversation however she reveals a more honest and forthright insight into her feelings for the Duke. She states simply that no matter how suitable he is for her, and how many qualities he has, she wants to stick to the romantic notions of love and says simply to Viola, But yet I cannot love him: He might have took this answer long ago. Dramatic irony is continually featured in Twelfth Night and especially in this scene, the audience is capable of knowing the immediate circumstances of the story than the actual characters within it do; the audience is able to see a discrepancy between characters perceptions and the reality they face. Viola and Olivias beliefs become ironic because they are different from the reality of their immediate situation, and there intentions are likewise different from their actions will have. This not only creates tension between the characters, but between the audience and the characters as the audience has to wait in suspense for the truth to be revealed. They are both trying to outwit each other which for Olivia is battling between class difference, and for Viola it is about jealously of Orsinos love and trying to demote Olivias womanhood. After their introductions they become very personal, and Olivia asks, what are you? what would you? to which Viola ironically replies, What I am, and what I would, are as secret as maidenhood. This has an explicit meaning as well as an ostensible one. There is a more significant underlining meaning behind this statement, the fact that she is a maiden is oblivious to Olivia, she only sees the surface truth of that line.It is also clear that Viola is left in the dark also about Olivias character, she says, I see what you are, this is far from the truth. She thinks she is seeing the real Olivia however she still manages through being blinded by her jealousy, fails to notice the humility and honesty of what Olivia is telling her because she is refusing to believe that Olivia could be any way near being as good of a suit as she herself would be for the Duke. As this is only being perceived by the audience it is very humorous for them. As the scene develops the initial formalities carried out by servant and Lady are lost, and they continue their conversation in a more familiar manner. Olivia is entangled in Cesarios romantic vision of how he would love her if he were the Duke and ironically Viola is wishing that she was also the object of such passion from the Duke. Olivia is so used to the passive images that the Duke leaves her to imagine in his speeches, that she is overwhelmed when this attractive youth is romantically preaching about the willow cabin and love that is beyond the elements of air and earth, she is captured by the romantic image that Cesario is creating. Violas objective was not to attract Olivia for herself though this is clear through Olivia saying very enthusiastically, You might do much. When the audience is aware that this is in fact what she has succeeded in achieving, much to Violas dismay it is very humorous and just adds layers of complexity to the triangle which causes great humour. Humour and Irony is also something that can be acted well on stage, something for which Shakespeare was famous for doing. It is hard to interpret a play from a book of text, whereas when it is played on stage it has all ready been interpreted for the audience by each character, and manipulated in a way that causes the most impact on the audience. If this was a tragic play like Othello this would be done through creating chilling tension and a tragic ending. .ud1b8b398507610bd3c4efb885016f256 , .ud1b8b398507610bd3c4efb885016f256 .postImageUrl , .ud1b8b398507610bd3c4efb885016f256 .centered-text-area { min-height: 80px; position: relative; } .ud1b8b398507610bd3c4efb885016f256 , .ud1b8b398507610bd3c4efb885016f256:hover , .ud1b8b398507610bd3c4efb885016f256:visited , .ud1b8b398507610bd3c4efb885016f256:active { border:0!important; } .ud1b8b398507610bd3c4efb885016f256 .clearfix:after { content: ""; display: table; clear: both; } .ud1b8b398507610bd3c4efb885016f256 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ud1b8b398507610bd3c4efb885016f256:active , .ud1b8b398507610bd3c4efb885016f256:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ud1b8b398507610bd3c4efb885016f256 .centered-text-area { width: 100%; position: relative ; } .ud1b8b398507610bd3c4efb885016f256 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ud1b8b398507610bd3c4efb885016f256 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ud1b8b398507610bd3c4efb885016f256 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ud1b8b398507610bd3c4efb885016f256:hover .ctaButton { background-color: #34495E!important; } .ud1b8b398507610bd3c4efb885016f256 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ud1b8b398507610bd3c4efb885016f256 .ud1b8b398507610bd3c4efb885016f256-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ud1b8b398507610bd3c4efb885016f256:after { content: ""; display: block; clear: both; } READ: With close reference to the play explore the extent to which 'falling in love' and other events happen too quickly to be credible EssayTwelfth Night is however a comedy and revolves around creating so many silly complications between the characters through whit and disguise that ultimately creates such an amount of irony, that the audience cannot help take an interest, and wait to find out if the mess is ever entangled. The actors emphasise certain lines, and in some cases over act certain actions to emphasis certain parts to make the audience aware that either something humorous is happening a twist is being revealed in the plot. The reason this scene is so effective on its impact on the audience is because we are comparing two people who under their disguises are incredibly similar. They are both mourning the supposed death of their brothers, they are both originally of Noble status and they are both hiding the true objects of their affections. Both characters at the beginning of the scene were very formal and respectful of their different roles in society, end up letting down their guards, talking more familiarly and exposing subtly their vulnerabilities without it being too obvious to one another. This is clear for Viola through her jealousy and Olivia through her changing simple language and gentle tone. The dramatic irony that comes from the audience knowing the immediate circumstances of the story, and the characters being oblivious with entirely different perceptions of what reality they also face creates the tension and interest that makes the audience want to keep watching, which in affect is the whole objective of a play.

Violence or Non-violence How to Gain Independence Essay Example

Violence or Non-violence How to Gain Independence Paper For every conflict there is a different method towards a resolution. After 1945 several countries under European rule strained for independence, of these many countries, India and Kenya waged two very different journeys to obtaining their goals of independence. India got there in 1947 after long periods of suffering through non-violent protests beginning in the early 1920s (Source 1. pg 1027). Kenya, however, turned to violence in 1952 in order to obtain their independence in 1963 (Source 1. pg 1116). After comparing these two countrys struggles for independence, a method of violence is a more defensible route. European colonies began in India during the early 1600s as a result of the trading companies (Text, pg 623). Realizing that India could not be controlled with out the help of its people, Britain began educating Indian people in order for them to hold political positions. In 1885, the Indian National Congress, was formulated and as a result the Hindu and Muslim people of India were brought together. This unity was ruptured with the British encouragement of the 1906 creation of the Muslim league (Text, pg 1027). Now, the divisions were clear and the only common cause of the two organizations was Indian independence. In 1915 an educated Indian by the name Mohandas Gandi, returned to India after being educated in London and worked in South Africa (Text, pg 1028). Gandi united the Indian people in massive movements, mainly the Non-cooperation Movement (1929-1922) and the Civil Disobedience Movement of 1930. Britain did try to put down the Indian protesters violently. We will write a custom essay sample on Violence or Non-violence How to Gain Independence specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Violence or Non-violence How to Gain Independence specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Violence or Non-violence How to Gain Independence specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This was not unexpected after the 1919 incident where 379 Indian demonstrators were massacred in a protest (Text, pg 1028). Gandi was able to repeatedly rally Indian people in the face of brutality be convincing them that sacrifice on ones self is superior to the sacrificing of others (Doc 169, pg 169). The British complied with several demands for reform as a result of the passive resistance, but only enough to delay independence. Headway was finally made in 1937 when the Government of India Act was enabled by the British to give India the means to be a self-governed state (Text, pg 1028). Unfortunately, due to the Hindu and Muslim divisions, India did not obtain independence until 1947, when India was divided into separate religious states (Text, pg 1102). Indias non-violent methods to acquiring independence can only be attributed to the fact that there was a window of opportunity available to India. After the First World War, Britain was in period of weakened economic status following the U. S. Stock Market Crash of 1929 (Text, pg 1011). This economic disadvantage was only worse after the Second World War. The situation made it difficult for Britain to effectively keep control, and allowing for India to slowly break away (Text, pg 1102). Had the economic situation given Britain the resources to stop the Indian resistance, the outcome of a non-violent gain of independence would not have been possible. The British first colonized Kenya in 1895 (Web). African lands were initially of interest to Europeans in order to establish sources for raw materials and later a labor source. Kenya, like many others sent numerous people to die in European wars for no reward (Doc 158, pg 220). On top of that already serious resentment, heavy taxes, eviction from lands, and being forced into positions of wage slaves, just added to the mounting explosion. Non-violent measures began early in the 1940s, but no requests of reform were ever honored by the British (Text, pg 1116). Angered the frozen situation, several nationalist rose to violently oppose the British in 1952. Jomo Kenyatta was among the leaders of the Mau Mau force who was captured and exiled in 1953 (Web). The British announced a state of emergency, until the violence ended in 1956. British forces were actually the victors of the war for independence, but the people of Kenya continued to push for their cause until it was a reality in 1963 (Text, pg 1116). Kenya chose a violent route towards independence because it was cleat that protests and strikes werent making any leeway. Britain blatantly exploited and suppressed people across Africa, as well as repeatedly ignore Kenyan attempts to become active in their own government. The extreme extent to which the Kenyan people were mistreated explains why they resorted to violence. Only after Kenya displayed their willingness to sacrifice their own lives and take down as many British as possible, did it become evident that the Kenyan people would no longer stand to be railroaded. Comparing these countries a little closer, violence is the more defensible route because once it is used; the process of independence is much faster. It took India well over 25 years after the first movement, and Kenya about 10 years after the first violent act to gain independence from colonial control. The fact that Europeans were only interested in these countries for greed and power, further illustrates how little respect was given. It is also because of these motives that Britain was not going to let go without a fight. Despite the method used to gain independence (violent or non) Britain still used violence in an attempt to control. If violence is to be brought into the equation by colonial powers, it should not be felt only by the oppressed. It is only right that emerging independent nations step up to the plate ready and throw right back what ever is dealt. Another take on the pro-violence stance in that the use of violence can help heal the wounds of racial degradation from years of colonial control (Text, pg 1112). All the adds up to the fact that violence is the best bet for gaining independence. After comparing these two countrys struggles for independence, a method of violence is a more defensible route. It is apparent that a non-violent approach only works in narrow circumstances, so violence the best bet for gaining independence. Violence is faster, fair, and mentally satisfying for countries trying free themselves of colonial control. The resolution must parallel the severity of the problem to have effective results. Any other course of action would only delay (at best) the arrival of independence.

How to Write a Compare and Contrast Paper Essay Example

How to Write a Compare and Contrast Paper Essay Example How to Write a Compare and Contrast Paper Essay How to Write a Compare and Contrast Paper Essay The Compare/ Contrast Essay First, let’s explain compare and contrast: When we compare, we show our readers a subjects similarities. When we contrast, we show our readers a subjects differences. Compare and Contrast essays are learning-process essays. You learn about your subject as you gather and organize information. This type of essay takes a bit of organization, and its this organizational process, this gathering of facts, that helps you learn as you go. You will create lists of qualities or traits that each of your subjects has, and as you do this, you will discover insights to your subject that, at first glance, you may not have realized were there. It’s like buying a new shirt. The moment you spread it out on your bed, you start seeing things you hadnt noticed in the store. Perhaps a button is loose, or the pocket is torn, or its a size too big. But theres more! As an intelligent, probing writer youre going to ask questions of this shirt: why, what, where, when, how, who. Why are buttons on the collar? What other type of shirt does this shirt remind you of? Where was it made? When was it made? How did it get to your store and into your hands? Who made it? The questions are endless. But you must ask them to understand your subject. Using why, what, where, when, how, who, you to probe into the core and the reason this shirt exists. The same type of probing and uncovering will happen to you as you outline your subjects qualities. You’ll discover all sorts of new things as you ask why, what, where, when, how, who, and as you uncover these new points, your essay will change. In the end, most essays end up far different than expected. Your Thesis You will offer a thesis, like in an argumentative essay, but in this essay, your thesis sets the tone of your paper. In other words, through your thesis, you want the reader to understand what you plan to compare or contrast. Keep it simple: Your thesis will be one or two sentences on what you want to offer (your subject), and if you’re comparing or contrasting. Getting Started If possible, find an interesting subject about which you can write. This is important because your enthusiasm will show in your work. This essay calls for an outline list: you are going to list the qualities of both subjects, qualities that can be compared, contrasted, or shared. For example: lets say your comparing and contrasting surfing to snowboarding. Your first job is to list the qualities of each subject. From these qualities and your insight, you can then develop your thesis. Qualities of A: surfing |Shared Qualities |Qualities of B: snowboarding | |surf on water |both use a water medium |snowboard on snow | |need wetsuits and trunks |both require special clothing |need winter clothes and boots | A thesis that will set the tone of your essay for the qualities above might read: Though surfing and snowboarding are done in different seasons, these sports have more similarities than differences. Of course, the list above is incomplete, and, perhaps, not as academic is we would want it to be. But it’s a start. You keep listing qualities until you believe you have enough information to write a valid essay. A list of five to ten qualities works well for the average paper. But you may have to list twenty qualities to get five that will work for you. When listing, it is good to overdo it; this way, when youre ready to write your paper, you can weed out the qualities that wont work and pick the best of the bunch. Three Parts Opening: You will begin your essay, introducing the subjects you plan to compare and contrast and ending your fist paragraph with your thesis. Body: text by text (first discuss all of A and then discuss all of B) or point by point (alternate between A and B). In this class you will stick to point by point. And you will either compare or contrast, not both. Be careful, sometimes going point by point can make your writing sound tedious and repetitive. Watch your language and transition words. Use several points at a time. Ending: As in the argumentative essay, bring it all together. Allow your ending to go back to your thesis. Use the transitional words on the next page to help your paper’s coherence. Transitions and other connecting words and connecting sentences should be used throughout. Remember: There are no hard and fast rules as to how many comparisons or contrasts you should offer. For a thorough look into your subject, you must offer enough comparisons or contrasts or both to make a valid statement. Transitional Words (Conjunctival Adverbs) Use these words to help you connect your thoughts, your sentences, and your paragraphs: (Lest you wish to sound pedantic, tiptoe with caution through words such as indeed, and of course. ) addition again, also, and, and then, besides, equally important, finally, first, further, furthermore, in addition, in the first place, last, moreover, next, second, still, too comparison also, in the same way, likewise, similarly concession granted, naturally, of course contrast lthough, and yet, at the same time, but at the same time, despite that, even so, even though, for all that, however, in contrast, in spite of, instead, nevertheless, notwithstanding, on the contrary, on the other hand, otherwise, regardless, still, though, yet emphasis certainly, indeed, in fact, of course example or illustration after all, as an illustration, even, for example, for instance, in conclusion, indeed, in fact, in other words, in short, it is true, of course, namely, s pecifically, that is, to illustrate, thus, truly summary ll in all, altogether, as has been said, finally, in brief, in conclusion, in other words, in particular, in short, in simpler terms, in summary, on the whole, that is, therefore, to put it differently, to summarize time sequence after a while, afterward, again, also, and then, as long as, at last, at length, at that time, before, besides, earlier, eventually, finally, formerly, further, furthermore, in addition, in the first place, in the past, last, lately, meanwhile, moreover, next, now, presently, second, shortly, simultaneously, since, so far, soon, still, subsequently, then, thereafter, too, until, until now, when Compare Contrast Grid Subject A | Shared Qualities | Subject B | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Outline Form for Compare Contrast Essays Thesis Statement ____________________________________________________________ ________________________________________ __________ Quality #1 for paragraph #2 Specific support_______________________________________ _______________________________________________________ _______________________________________________________ _______________________________________________________ Comparative/Contrasting Qualities for paragraph #2 Specific support_______________________________________ _______________________________________________________ _______________________________________________________ _______________________________________________________ Quality #2 for paragraph #3 Specific support_______________________________________ _______________________________________________________ _______________________________________________________ _______________________________________________________ Comparative/Contrasting Qualities for paragraph #3 Specific support_______________________________________ _______________________________________________________ _______________________________________________________ ______________________________________________________ Quality #3 for paragraph #4 _______________________________________________________ Specific support_______________________________________ _______________________________________________________ ____________________________________________________ ___ _______________________________________________________ Comparative/Contrasting Qualities for paragraph #4 Specific support_______________________________________ _______________________________________________________ _______________________________________________________ _______________________________________________________ Conclusion ______________________________________________________ _____________________________________________________ ______________________________________________________ Compare or Contrast Checklist ______I have made it clear in my opening paragraph what two things I will write about and whether I will compare or contrast. ______I offered a good strong thesis letting the reader know what I plan to compare or contrast. _____I have offered three points in which I will compare and contrast my two subjects _____ I stuck to my method of development: looking, in order, at one side at a time. _____I have used transition words as I moved to each subject an d from paragraph to paragraph, so my essay reads smoothly like water rolling down a hill. There are no sudden changes of subjects without gracefully transitioning into them. ______My concluding paragraph binds my two subjects together and brings me back to the thesis of my essay. ______My simple sentences offer one thought only. ______I vary my sentences. I make sure to use compound and complex sentences, so my essay has a musical quality to it, but I do not overdo it. ______I have reviewed my essay and removed all redundant words. I avoided wordiness and stuck to concision. Checklist ______Prewriting ______Grid (comparing qualities) ______Outline ______Rough draft ______Edited drafts (with correction marks) Evaluate Your Essay _______ Read the essay once without making any comment _______Draw a line under any awkward wording that is difficult to understand _______Draw a two lines under questionable spelling or grammar _______Highlight the thesis statement (or draw a wavy line under it) _______Highlight or wavy line under the main quality in each paragraph _______Look for transitional words and phrases, and if there are none, make notes on your paper to put them in. _______Write the words â€Å"vague† or â€Å"specific† in the margins next to specific details. _______Circle or highlight: slang, cliches, repetition, and misspelled words ________Pull out Hacker or open up the Hacker site: review your MLA. If format is off, fix it.

CORE BUSINESS TOPICS QUESTIONS Essay Example | Topics and Well Written Essays - 2000 words

CORE BUSINESS TOPICS QUESTIONS - Essay Example Although this is the case, the qualitative goals which are referring to the customer-perceived factors of quality on the basis of products or services, are considered as the most important. This is the goal to achieve customer satisfaction which can be related to the fact that quality of services and products can be translated to competitiveness of the company (Karlof, 1993, p.83). This means that targeting customer satisfaction is taking the strategic efficiency route as well as the competitive advantage to success instead of the operative efficiency (p.5-7). Examples of companies that operate on this philosophy are the up-market car brands such as Jaguar, Mercedes, BMW and Saab (Karlof, 1993, p.5-7). It is important in the changing modern economy though to have balance between customer satisfaction and cost efficiency to be able to survive. But if one factor should solely be chosen, quality of services offered and products manufactured should be the main priority. The knowledge of the difference between business research and reporting can be considered as a fundamental business concept needed in the establishment and operation of any type of business. Business research can be defined as the data gatherings techniques undertaken in relation to business. It also covers the analysis of the data gathered with the aims in lined with the improvement of the business in terms of profitability and customer satisfaction (Bryman and Bell, 2007). Business reporting on the other hand, deals with the presentation, delivery and dissemination of the gathered data and information regarding the operation and management of the business. In the development of new technology, new ways are being used in the said discipline such as computer-based business reporting (Beattie and Pratt, 2003, p.155). One example of the development in business reporting is the EBR or the Enhanced Business

Malcolm X Essay Example | Topics and Well Written Essays - 750 words - 1

Malcolm X - Essay Example His following into the wrong crowd is the aftermath of finding a job with the New York-Boston line, where he is forced to make the choice of joining a gang by virtue of being a black person and being of a different ethnic grouping from the rest of society, which is being black (Omi 10). The scene of Malcolm facing justice is peculiar to race issues in that other members of society from other races engaging in similar or worse activities were let off, as is the case of the Ku Klux Klan, who killed his father and no action was taken against them. This shows that certain members of a certain race can be held accountable for their own actions, while the rest based on their race can go scot free with no charge. Still on this scene, another concept comes up, where there are races that are higher than the rest in regard to who qualifies to join which corps in society and who does not, which brings forth the concept of segregation based on race. This is seen in the same scene in that there a re certain social problems that only affect certain races and not others, as Malcolm X is forced into the wrong crowd, where he joins a gang, not out of choice, but out of circumstances that he cannot help. With this in mind, race shows the scene shows the inequity amongst different races as it shows the gang problem as being unique to young black people living in the ghetto. The scene also raises the concept of moral responsibility found among different races, which is not common to all, as certain races tend to engage in certain conduct. This issue is intertwined with the earlier issue raised on unique problems affecting certain races in that joining gangs is made to appear as a thing only black youth would do and not the rest of the society. This is to mean that only black youth did drugs, as Malcolm X was an active participant in peddling coke for the local gang leader, according to the 1992 movie. The movie only depicts one other gang that is not of African American origin enga ging in gang and criminal activity, which is the Ku Klux Klan, and its depiction is that it is a white supremacist groups aimed at lowering the dignity of the local black people. The awareness of the moral issues is that racially, white supremacy groups are not morally wrong in trumping on the interest and rights of the black people, who they perceive as lesser beings compared to themselves (Omi 11). In race, the issue of double standards is brought again in this scene in that it shows the shifting goal posts of morality and rulings based on who is who in society, all based on the color of the skin and ethnicity. The same scene of the Ku Klux Klan draws the concept of race as a concept, where segregation thrives based on cultural differences, as well as the differences of skin color. This is as can be seen in the killing of Malcolm X’s father when Malcolm X was a child, which then brings to perspective how race makes people socially incompatible based on color and cultural va lues. The Ku Klux Klan could not handle the fact that there were black people and white people in the same society thus social supremacy comes in. In conclusion, the movie Malcolm X of 1992 on different levels draws out the concepts of race based on

The Gospel Of John's View Of The Role Of The Holy Spirit Research Paper

The Gospel Of John's View Of The Role Of The Holy Spirit - Research Paper Example This research aims at studying John's Gospel view of the Holy Spirit using the existing literature. In his article "John 14:17 and the Holy Spirit in the Gospel of John", Sloan gives a breakdown of earthly ministry of Jesus giving the leads to the permanent ‘indwelling of the Holy Spirit’ among his disciples on departure to heaven. Further, Carsons (1991) gives the descriptions of ‘the responsibilities of the Holy Spirit’ during the final discourse of Jesus. It emerges that the Holy Spirit hovers through those baptized in it (known as indwelling). Furthermore, the Holy Spirit is independent of the father and the son due to the nature of the work allocated. The Holy Spirit is responsible of the Christendom and the spread of the church within boundaries and beyond. The institution of the church survives on the mercy of Holy Spirit who is responsible for this valuable task (Stott 2006). The Holy Spirit fills the followers of Christ with the yearning to know God more as the ethics dictate. The responsibilities further stretch towards the power to redeem and reconcile humans and their God whenever they wrong him (Barth 1993). The regeneration of human beings is entirely dependent on the functions of the righteous Spirit as evident from Owen's "Discourse concerning the Holy Spirit.† He has more than one function as Linzey puts it in her book "The Baptism with the Holy Spirit.† The illumination of the human believer's mind depends on the efforts of the divine Spirit as indicated in John 3:5. This is because the Holy Spirit knows better about God's will than any other supernatural power in existence thus engages the believers in their day-to-day activities that related to Godliness (Rogers 2009). 1 Introduction The Holy Spirit in the Gospel of John is first introduced in Chapter 1 verse 33. The functions of the Holy Spirit in a believers’ life are discussed in three chapters (14-16). â€Å"But the helper, the Holy spirit whom the father will send in my name, He will teach you all things.† These verses show the Holy Spirit as a helper and teacher. Other roles that will be discussed in this paper are the Holy Spirit as a comforter, giver of life, living water and as a reminder of Christ among other roles. This paper will also look at who is the Holy Spirit, how does one receive Him and how it is viewed in the Old Testament. This paper has considered the Holly Spirit in the perspective of the gospel of John. We have taken the entire gospel through references to the Lord’s Ministry as provided in the first thirteen chapters. Then, it extends to God’

The Ferrero Group Is A Family Limited Company Marketing Essay

The Ferrero Group Is A Family Limited Company Marketing Essay This paper was written in order to present Ferrero solutions and possible strategies to increase its profit during the period of Christmas 2010, in the UK. The report will comprehend the global chocolate market along with the current trends; with a special highlight on the UK market. First, the situation analysis of the company is the crucial step that will allow us to understand on what the objectives and strategies must be based on. In order to do so, we will undertake a macro and micro environment description and analysis to see how is influenced the company; starting with the company itself, we will define its place in the market, its product line, its culture, and its goals. This will lead us to the study of the collaborators such as the distributors and the suppliers which have a key role in these busy times. Analysing the market size and growth will help us to understand the English customers, their behaviour, their needs and expectations and particularly in such important period. We will also define the appropriate target markets. Certainly, we will also have a look on the competitors of the market; the direct or indirect ones based on their positioning and market shares. And finally a PEST Analysis will help us to understand the current climate and context and the current political, economical, social and technological factors that can have an impact on our objectives. Ferreros budget on this project is  £ 740  000. Based on this budget and on the fact that Christmas count for 40% of the annual sales we expect a 3 % profit increase in comparison with last year. We will give our advices on how implement and control the whole project. Introduction The FERRERO group is a family limited company of the Italian food-processing industry created in 1946 by Pietro Ferrero. The company was founded in 1956 in Alba, Italy. Ferrero ranks today 4th in global confectionery and chocolate. The company is active on five major markets (spreads, dried snacks, chocolate, confectionery and chocolate confectionery pocket), with highly targeted product of international renown such as Nutella, Mon Cheri, Kinder, Ferrero Rock. The company is today employing 21600 people all around the world. Very involved in environmental and social problems, Ferrero is a large sized company which based its success on its core values: fun, innovation, respect for those who manufacture goods and those who consume them, quality and accountability involving all the employees. (MINTEL, 2009) The Corporate Objectives: Peter Drucker in his book Management-Tasks, Responsibilities and Practices suggests that a company should have objectives in each of these goals areas: Market standing Innovation Productivity Physical and financial resources Profitability Management performance and Development Worker performance and attitude Public responsibility Regarding the market standing, Ferrero aims to be leader on the confectionery market. The policy adopted by Ferrero Group is to keep an excellent quality, to be developing markets with products that are unique, different from those of competitors and technologically innovative and have the ability to respond to consumer tastes, whatever their nationality and their age. Over the years, Ferreros policy is to consolidate the position of existing brands, accelerate growth, launching at least one new product every year, always advancing the customer satisfaction invest in the territory and finally promote employment. EXTERNAL MARKETING AUDIT Macro environment PESTE analysis is the tool we used to analyze the strategy macro-external environment within which Ferrero operates. PESTE factors play an important role in value creation opportunities of a strategy. However they are usually beyond the control of the business and must normally be considered as threats or opportunities. (TELLIS,2006) POLITICAL Political factors can affect Ferrero. It could be either an advantage or a disadvantage. Indeed, if taxes increase, therefore consumption decreased and sales of stock decrease. However, if taxes decrease is consumers will probably buy more. Laws and regulations can also affect Ferrero income, especially regarding international trade and food labeling. Also, the Government is very concerned about obesity and is warning the population on the harmful effects of confectionery. ECONOMIC The new Christmas strategy will have to take into account economic factors because they have a strong impact on business. The first factor that could disturb the business is inflation. Prices will go up increasing the production costs of the company but the customers will not agree with paying more money. Also, inflation rates must be involved ina strategy. Indeed, if the interest rates go high then Ferrero will not expand its business. Also if consumers are under pressure due to their loans they would not want to buy unnecessary products. SOCIAL The main social factor which could influence Ferrero business is the current trend of snacking. Indeed, the number of people eating on the go is increasing over the years. Also, any social change taking place outside Ferrero could have an impact on the new strategy. If for example, the birth rate falls, like expectancy will increase. We can suppose that there will be a larger demand on confectionary for middle aged consumers. On the other hand, if the birth rate increases we can assume a larger demand for the young population. Also, diets are a problem. Indeed, all the current studies announced that obesity increases, and will even more in the coming years. This means that demand will decrease, people will prefer a fruit rather than chocolate. Finally, fashion is a contemporaneous factor that changes customers mind and tastes. Even if chocolate is not really the main preoccupation it is still essential to keep in mind that fashion is changing very quickly. Ferrero needs to adapt adverts and promotions in order to keep catching customers attention. TECHNOLOGICAL Today, production is high. This is thanks to high technology machines, quicker and more efficient. Also, factories are enabling high quality mass production. Then, the new ways of communications have improved. Indeed, it is easy and cheap to use Medias such as the internet, magazines, television, newspapers, and the radio to advertise and promote the products. Finally, Internet is still a good place to sell goods, even confectionary ones. This PESTE Analysis allowed us to comprehend the external environment barriers that can affect Ferrero business. This analysis introduces us on the direction that the company should go in order to increase the products success and minimize the cost. We are now going further working on the micro environment factors. Micro-environment The Company What helped Ferrero to reach its position on the international market is based on a few keywords. The first one is the very high quality of each item of their different ranges of products. Actually, the excellence of the raw materials is a determining factor in the companys products performance. Moreover, they are conscious about the fact that being in a long term and strong relationship with the best suppliers is the only mean to offer some of the best products on the market. To make sure that Ferreros products quality meets all the customers expectations and desires, at a reasonable price, Ferrero established a set of rules which constitute its Quality Management System. It is a certification mean applied to standards for raw materials and packaging, choice of suppliers, checking of goods, recipes, production instructionsà ¢Ã¢â€š ¬Ã‚ ¦ In order to reach an entire customer satisfaction, the company worked a lot on its last key success factor: Freshness. To be able to offer the best freshness to each of its product range, Ferrero settled high standards of hygiene and food safety. Being constantly innovating is the last key factor of the brands success. It is evident that Ferreros biggest strength is its continuous research in order to be able to develop and offer new and original products to the consumers. This task is carried out by Soremartec (Socià ©tà © de recherches marketing et technique) whose mission is to study, develop and realize innovative products capable of creating new market sectors, characterized by exclusive ingredients and manufactured using technologically complex production processes. Furthermore, Ferrero is also implied in social issues, environmental causes and cares a lot about food safety. But the companys main characteristic is its way of being GLOCAL. It means that its thinking globally, and its acting locally. That is to say that they are influencing the international market, while taking care about individual localities. These values led the confectionary group to the top, by making its products known and loved by millions of consumers worldwide. Overview of its products Ferreros products are part of the existing chocolate market. Generally, all the products offered are sold at a medium price, and the brand makes the difference playing on the content of the selections. Range of products sold on the market Ferrero classified its product in five categories according to the following logic: Kinder product: the first Ferrero category, is divided itself into three smaller ones: Kinder Bars, such as: Kinder Bueno, Kinder Chocolate, Kinder Maxi,Kinder Country. Chilled Kinders, such as: Kinder Pingui, Kinder Choco Fresh, Kinder Maxi King. Playful Kinder Eggs, such as: Kinder Surprise Kinder Schoko-Bons Ferrero products, is the second category, is made of: Nutella and Duplo products such as Nutella Go, Nutella Snack Drink, the classical Nutella jar and also Duplo and Duplo Nocciolato. As a third category, there are Chocolate products which are presented in transparent boxes: Ferrero Rocks, Raffaello, Mon chà ©ri, Then comes the Sugar Confectionary category, mainly composed of Tic Tac products such as: Tic Tac Tic Tac Silvers Tic Tac King Size Drinks is the last category classifying two Ferrero products: Estathà © and Nutella Snack Drink c. The market The company Ferrero is present on the international market; its geographic distribution is also international. It is a company of large size which invested a lot each year, who obtains a positive growth each year and whose profitability cannot ceases to increase; the subsidiary has seen its turnover multiplied for twelve years. France therefore takes the third place in terms of turnover after Italy and Germany. Ferrero is currently evolving differences on five markets: hazelnuts spread, confectionery chocolate, snacks dry more ultra-fresh, candy pocket, chocolate bars. Our product will position itself therefore on the confectionery market of chocolate. Currently, Ferrrero products located in the category sweets chocolate are at the stage of the maturity. Ferrero group is located in the fourth place in the world in the sector of confectionery. In the UK and over the 2005-2009 period, the consumption (Appendix 1) has increased as well as the total sales in value by an estimated 10%, to  £4.83bn. Chocolate remains the largest of the two main sectors and also showed the highest growth over the period. The Customers Geographical range Ferrero is present in the world, on all continents. Sociodemographic This market being very narrow, Ferrero had tried to expand and make chocolate a food as pleasure according to all. That is why, confectionery shock of Ferrero chocolate are addressed to all ages, all social classes, all nationalities, all religions, all income, all the socio-professional categories, etc. The Ferrero market shares by sector: (Source: ACNNielsen July 2005) à ¢Ã¢â€š ¬Ã‚ ¢ Spreads batter: 89, 2% of the shares of total market: Nutella à ¢Ã¢â€š ¬Ã‚ ¢ Snacks dry and ultra-fresh: 30,3% of total market shares Dry Kinder (Kinder Dà ©lice), Kinder Ultra-fresh (Kinder Pingui, Kinder Chocofresh, Kinder Happy Time) à ¢Ã¢â€š ¬Ã‚ ¢ Confectionery chocolate: 20% Bars (Kinder Bueno, Kinder Maxi, Kinder Country, Duplo, Mouthful and rocks (Ferrero Rocher, Raffaello, Mon Chà ©ri, Ferrero Prestige Confectionery playful (Kinder Surprise, Kinder Shokobons) à ¢Ã¢â€š ¬Ã‚ ¢ The confectionery pocket: 11, 5% of the shares of total market: TIC TAC à ¢Ã¢â€š ¬Ã‚ ¢ The chocolate tablets: 3, 2% of the shares of total market: Kinder chocolate Regarding all these segments, Ferrero is very present for children, it must therefore continue on this track because the chocolates pleasing to children but also to parents who buy for children. And if the mothers buy chocolates to children, is that they are seduced and convinced of the quality of Ferrero chocolates. This means therefore that the targets of Ferrero are fair and respected. Ferrero may not only strengthen its segmentation because it is already very developed on all segments. And it should not ignore in any case a small part of a segment. Chocolate is a food consumption of which quality is constantly increasing. In the years 2000, chocolate becomes a means of comfort, of delight, and pleasure of share its mixture bold and sweet highly taste. It is weapons natural style but also a good anti-stress. Each year, the total production in UK is about 380,000 tones, an increase of 33% between 1990 and 2000. Each year, the consumption of chocolate increases by about 3%, for indicative purposes, in 2002, the consumption of a one person was 4, 86 kg per year. It is by helping of such data that we can explain the excellent results in terms of sales and turnover of Ferrero. Competitors Years ago, the God-fearing and abstemious English Quakers were responsible for the early development of chocolate in the UK. They created the foundations of todays leading confectionery conglomerates. Some of the most famous Quakers names in chocolate making are Rowntree, Fry, Cadbury and Terrys. Then the Swiss took advantage of the market with their technical and commercial expertise. They created Nestle, Lindt, and Tobler perfecting the art of chocolate-making on a large scale. Today, the worlds leading chocolate manufacturer is still the Swiss based Nestle. It is followed by the US based Mars Inc. The other major players have almost the same size and each of them has an essential position in different markets. Philip Morris-owned Jacobs Suchard dominates in most of European countries. Cadbury Schweppes is the UK market leader. By 2010, the Total European Chocolate Market Will Reach a Value of $35.4bn, with Germany accounting for a 32% share, followed by the UK with 25%. Nestle, Mars, Ferrero, Jacobs Suchard and Cadbury are the market leaders. (HOOVERS) Also, the chocolate bars like Crunchie, Picnic, Mars, Snickers, Kit Kat and Violet Crumble account for about 40% of chocolate market sales. But it is the emerging markets in Asia, South America and Eastern Europe which offer the greatest growth prospects for the worlds chocolate makers. Asia, hampered by humidity, often inadequate refrigeration and poor distribution, is nevertheless seen as a major growth market due to its sheer size. International rank of Ferrero, in terms of percentage of Sales in value Distributors Ferreros success is based primarily on the success of different brands developed by the group. But, to maintain this level of excellence, Ferrero must anticipate any change and adapt as soon as possible. This involves the establishment of a supply chain is performing particularly well. With all its products, Ferrero uses the normal distribution channels for small, medium and large retailers. Ferrero uses short distribution channels, 1 or 2 intermediate before end user, allowing an increase in awareness and geographic implementation locations. This choice of circuit is essentially due to the large size of Ferrero as well as its relocation. Its leading position gives it a certain assurance of profitability and its distribution is assured by its experience. INTERNAL MARKETING AUDIT Operating results Regarding the entire Ferrero Group, and despite its kitsch reputation in the UK, it ended the 2008-2009 financial year with a consolidated turnover of 6,345 million euros, an increase of 2.1% (+131 million euros) compared with the previous financial year 2007-2008. The Group worldwide includes 38 trading companies, 18 factories and around 21,500 employees. Strategic issues analysis Marketing objectives will allow us the secure the loyalty of our customers and attract those whoo are not yet convinced. Our core competencies and our competitive advantage are all about quality, taste, and customers satisfaction. Our products are positioned as premium confectionery products on the market. This position is due to the high quality and the relative high price of our products. Finally, regarding the segmentation Ferrero is now globally sold to individual consumers and families from all socio-professional categories. Marketing mix effectiveness Products This strange mix of tradition and modernity is a strategy that, in the design, manufacturing and communications products, is avoiding the beaten track. (KOTLER 2003). Ferrero creates few brands, but always on high value-added niche, where they quickly become leaders. That is because Ferrero plays on latent demand. More than products, the Italian group invents new ways of consuming the candy. With Nutella was born the chocolate spread, and forty years later, Ferrero still holds nearly 50% volume share of the English sector. Thanks to Kinder, children discovered their first chocolate. And the five products of the brand (Kinder Surprise, Kinder Country ) now represent nearly 30% of the group turnover. The Patent Secrecy is also well guarded that any new process invented by the laboratories Ferrero is industrialized by its wholly goods. Ferrero products have a longer life cycle and are almost all in the maturity phase. The packaging is changing but without much disruption. For example, t he product Nutella is still sold in a glass jar and the dominant colors are red and black. But now thanks to Ferreros research and innovation system, there is a product especially created for each event. There are Christmas tree Ferrero Rocher boxes, bell boxes for Easter and Maxi Kinder Surprise Eggs for childrens birthdaysà ¢Ã¢â€š ¬Ã‚ ¦). Price Several factors explain the relative dearness of the Ferrero products. Firstly, there is a historical factor: their products are almost always the first appearing on the various market segments they covet and they quickly become successful. The group can afford to set a high price. Then there is a need to reward quality factor. Ferrero products achieve to have this unique taste because they are made with the best ingredients. Moreover, being a Group highly focused on innovation, Ferrero supports large costs of R D. Finally, Ferrero products are often quasi-monopoly on the segments they occupy; there is no competition from cost. Ferrero is free to set its prices, there are no substitute products having the same quality. The Ferrero Group products are related to high-end products that appeal, however, all segments of customers. Place With all its products, Ferrero uses the normal distribution channels for small, medium and large retailers. Depending on the size and type of linear switching surface, the end product is more or less present. Ferrero uses short distribution circuits, one or two intermediaries before the final consumer. Ferrero products are easily accessible as customers can purchase them while going shopping, in any retail store. If the customers do not go shopping especially to buy a Ferrero product, it can become a purchase on impulse, as generally, on special occasions, these products are settled in end-aisle displays to be visible. Promotion The communication strategy is at hand. Not that advertising is neglected, in Italy the Group is the 2nd of advertisers on TV behind Procter Gamble, all brands and all media. Ferrero spent last year around  £11 million a year in the UK advertising its brands. Ferrero Rocher for example has invested over the past 20 years, more than  £50 million in adverting in the UK.A strong past activity in the UK included a tie-up with The Simpsons. But Ferrero has never forgotten his rural roots, is very down to earth: the product, just the product. Advertising extols the nutritional benefits the Kinder, is more milk and less cocoa. It even explains how to eat the egg. Like all other links in the chain, and contrary to what happens in many other food groups, advertising is an integrated service of the company, which has its own management, Pubbliregia. With a golden rule: Never call on behalf of Ferrero. Because the label is hidden behind Ferrero brands. SWOT ANALYSIS SWOT ANALYSIS STRENGTHS WEAKNESSES INTERNAL ANALYSIS -Awareness of the brands High quality of the products it offers. Constant political revolution of marketing. Great capacity to meet demand. Innovation research/technology Strong dependence on many suppliers Probability of lack of control by the heavy dependence on many providers. OPPORTUNITIES THREATS EXTERNAL ANALYSIS Easy to buy: easily accessible for the customers. Considered as an ideal product for gifting. New flavors Emerging markets. Health regulations Strong competitors/Imitation Internal Environment Description of the Internal Environment is based on strengths and weaknesses. First, regarding the strengths, one of the essential assets that Ferrero possess is the quality of the chocolate. Quality remains the same over the years. Ferrero knows its customers and is able to perfectly meet the demand. Also, regarding RD, continuous researches are done aiming at developing new and original products by Soremartec (Marketing Consulting Agency). Ferrero invest every year in bringing technical and organizational innovation to the production line. Indeed, the uniquely shaped components of Ferrero required the design and construction of unique machinery, not available on the market. On the other hand, Ferrero has a strong dependence on its suppliers (cocoa suppliers for instance). This strong dependence result that the company may have to interrupt its production if the providers do not supply raw materials. This could result to a lack of control then. External Environment The external environment consists of Opportunities and Threats. The main opportunity is the easy access of the product. Customer can find at least one Ferrero products wherever he goes. Ferrero products are considered as an ideal product for gifting (Christmas or Eastern). It is a kind of tradition that will not change soon. However, the introduction on new flavors will help in gaining more market share. Finally, the emergent countries such as China or India are more and more willing to eat as the Western World. On the other hand, new health regulations such as anti-obesity campaigns for instance can have an impact on the chocolate consumption. Also, even if Ferrero is a leader, there are some strong competitors on the market. Some of them are working with the same technology and high quality end products; there is a risk of imitation. MARKETING STRATEGY Target Market For next Christmas 2010, our objective is to put together all our previous segmentations. This trial will last only for a short time (1month). Kinder Surprise and Ferrero Rocher are the top Christmas chocolate gifts. We decided to first target the young audience with children, who will have an impact on their parents decision making process. But we will still target adults and parents (especially mothers), as the price will not be affordable by young people. Marketing Mix Product For next Christmas 2010 the main preoccupation is to assemble people together. The product will a limited edition of Christmas tree made in Kinder chocolate around 1.4 feet height. The tree will be decorated with six Ferrero Rochers and six Moncheri chocolates, by way of ornaments and baubles. The offer will start on the 1st December and will end on the 27th. We will hide 10 little Golden Stars in the whole English production trees. Each Golden star offers a family trip to Dominican Republic for New Years Eve. Price Looking at the competition and our other prices for example during eastern, we will set our price at  £22/Christmas tree. Place Customers will be able to find this product in everyplace where Ferrero already is (Hypermarket, Supermarket, Convenience stores). Also, we will organize in every point of sales within the supermarkets, a special display stand where the trees will be exposed. The offer will be visible on a promotional banner. Promotion In order to promote the tree, we will first use mass media such as television and radio. As we do not have a lot of time, we need to be quick with our communication. On TV we will create a special advert in a Christmas spirit. But we will put together all the three worlds in the ad (the young Kinder, the gourmand Ferrero Rocher, and the subtle Monchà ©ri). We could adapt the famous catchphrase Christmas isnt Christmas without Ferrero by adding together. Together define the Christmas atmosphere, a kind of love one for family and friends. At the end a special flash will announce our special Sunny Christmas offer. On radio, a special short spot will be broadcasted explaining the offer. Positioning brand The positioning must be done according to competitive offers. It is important to differentiate its product or service in the minds of consumers especially in such busy period. According to Kotler et al 2009 matrix (Appendix 3) our Ferrero product is a high quality product with a quite high price. The positioning must be as a premium brand. Indeed the brand is quite expensive in comparison with other chocolates that customer can find. Implementation and Control Budget We will produce 100  000 Christmas trees for the UK market. Our cost of production are estimated at  £150  000. We assume another  £150  000 in order to distribute the product on the whole market. We will need a total  £400  000 for the all the promotion. In order to launch on the radio the advertisement  £25000 are required. The same amount will be necessary to publish the our newspapers campaigns. The display stands will have a cost of  £40  000. Or TV advertisement will cost  £300  000. Finally our special 10 sunny trips offered will cost  £40  000. If all stars are not discovered before the 26th of December, trips will be offered to a children care association. (See appendix 3) Roll on time table Our product manager Dave Tucker and his team will be in charge of the design of the product Our marketing manager Nell McIntosh will be in charge of distribution and promotion of our all concept. Our financial services in collaboration with the production and marketing department will manage the price strategy. Our product will be advertised 15 days before the launching. The offer starts on the first of December and stops the 26th. The aim is to urge people to buy the Christmas tree to introduce all the Ferrero worlds within families. Monitor and Evaluation We will first analyze sales and financial results and comparing them to our projections. If results are positive we will improve the idea next year. If not, we will undertake corrective actions. But analysis the sales is not enough to reveal how well a company is performing among the competitors. Then we will analyze the market shares Then, we will check either the advertising had a catching impact on our customers by post marketing survey and researches. Finally, we will organize some store checks enquiring about the customers satisfaction. These surveys will be conducted in 10 stores asking for their feelings regarding the product, the allocation of shelf space, the price and the promotions underway. BIBLIOGRAPHY Anderson E. and Simester D. (2003) Mind your pricing cues, Harvard Business Review, September. Berger W (2003) Thats advertainment, Business 2.0, March. Brown S. (2001) Torment your customers (theyll love it), Harvard Business Review, September-October. Codol J.P, Tap P.(1988) Revue internationale de psychologie sociale, n ° 2. Dhar R and Glazer R. (2003) Hedging customers, Harvard Business Review, May. Dubois B. (1998) Lart du Marketing, Village Mondial. Drucker P. (1975) Management-Tasks, Responsabilities and Practice. Eliott S. (2006) Letting customers control marketing  : priceless, New York Times, 9 October. Johnson M.D. (2004) Customer portfolio management, Journal of Marketing. Kapferer J.N. (1995) Les marques, capital de lentreprise, Les Editions dorganisation. Kotler Ph.(1967) Marketing Management  : Analysis, planning and control, Prentice Hall. Kotler, Philip (2003) Marketing Management, Prentice Hall. Lendrevie J, Lindon D, (2006) Mercator, 8à ¨me à ©d, Dunod. Malcolm McDonald (2007) Marketing Plans: How to Prepare Them, How to Use Them. Mintel (2010) Chocolate Confectionary, UK. Mintel (2010) Seasonal and Boxes chocolate, UK. Nagle T.T. and Holden R.K. (2002) The strategy and Tactics of Pricing, 3rd edition. Nohria N. (2003) What really works, Harvard Business Review, 81. Pieters R; and Wedel M (2004) Attention capture and transfer in advertising: brand, pictorial, and text-size effects, Journal of marketing. Sangera A. (2005) Too many mission statements, Financial Times, 22 July. Tellis G.T (2000) Which ad works, when, where, and how often? Modeling the effects of direct television advertising, Journal of Marketing Research. Tellis G.T. (2006) Modeling marketing mix, Handbook of marketing research. Underhill P (2000) La Science du Shopping, comment le merchandising influence lachat, Village Mondial. Vettraino-Soulard M.C. (2000) Luxe et publicità ©, Retz. Appendix 1: Western Europe: Consumer expenditure on chocolate confectionery by country (2007)

The Beginning of Autumn :: essays research papers

The beginning of autumn It had been raining all day, and Irma had started to feel the symptoms of the flu. She always suffered during the season of allergies, and autumn always brought dust with it. At the end of the day, Enrique, her husband, came home and asked her to accompany him to Monterrey the next day. He was in the middle of a big deal of his professional career, and someone wanted him over there taking charge of his business, it was imperative he attend that appointment! It was the only opportunity he had or they would hire someone else for the new position. In her rushed packing she included some newborn’s clothes into their baggage by mistake. She had planned to stop by the hospital to pay the balance for her new daughter’s delivery scheduled the following month, but she wouldn't have time. They woke up early in the next morning and she felt worse with her flu and allergies, so she decided to take some medicine, â€Å"once we got there, I will be ok, and then we'll come back, and I will be able to rest† she thought. They arrived at the bus station and on the way Enrique bought a newspaper. The top heading read move to â€Å"NY Mets go into 1st place after trailing for 12 games†(citation. He got excited because his father had always followed the Mets very closely (Escobar). They arrived around 5:00 in the morning, and stopped for something to eat. Enrique’s appointment was schedule for 9:00 a.m., so they had enough time to get breakfast. She got out of the car, and she felt a little dizzy, but she didn't give it any importance. They entered the restaurant, and she asked for her favorite meal, â€Å"Machacado con huevo†. As she was about to take the first bite, she felt water between her legs. â€Å"Oh my God!!! Its time†, she screamed. Enrique paid the check without eating anything and asked for the closest hospital. As soon as Irma got into the car, she fainted. Enrique was so nervous that he overlooked the first hospital in sight and kept driving. Finally they reached a hospital and the helped him to get Irma inside. They didn’t even register but went directly into the delivery room. It took more that three hours to pull her child out; Irma was unconscious. Finally, the clock announced nine o’clock and he then realized that he has missed the appointment, yet the sound of the new baby’s screaming got him from his thoughts, it was their baby! It was a chubby baby girl that weighted 9 pounds!